ANALYSIS & TRAINING

Magazine Audience Reports

Go beyond circulation data to better understand magazine media reach.

Magazine Audience Report
 

View magazine brands with AAM’s Magazine Media 360°.

Gain a comprehensive view of magazine media brands with AAM’s Magazine Media 360° report. This free industry report measures magazine audiences across multiple platforms and formats—print and digital editions, desktop and mobile websites, and video—to provide a 360° picture of magazine media reach.


Compiled monthly and released quarterly, Magazine Media 360° features data from leading third-party vendors including MRI-Simmons, Ipsos and Comscore. The report includes individual channel data for U.S. magazine media brands as well as aggregated audience and year-over-year comparisons for an all-encompassing look at today’s diverse magazine brands. The report is free to download and is available in both Excel and PDF formats.
 

MAGAZINE MEDIA 360° PREVIEW

6 things you can learn in the Magazine Media 360° report.

 1

Print and Digital Editions

Magazine Media 360° features the estimated, unduplicated readership of a brand’s print and digital average issue as measured by either MRI-Simmons or Ipsos.

 2

Website Visitors

See the number of unique visitors to a brand’s website on either a desktop or laptop computer. Measured by Comscore, the user must have visited at least once during the reporting period to qualify.

 3

Mobile Website Visitors

View the number of unique visitors to the magazine brand’s website on a mobile device. Users must have visited at least once during the reporting period, measured by ComScore.

 4

Videos

Understand the number of unique video viewers, which represents the audience who watched a video at least once in the reporting period using a publisher-owned or operated video player or through a clearly branded video channel. This data is also measured by ComScore.

 5

Total 360°

See a total reach of the magazine brand’s audience across all platforms, which is a calculation of adding the readership of their print and digital editions, website visitors, mobile website visitors and video viewers.

 6

Comparable Data

Review comparable data for the previously mentioned metrics, including: year-over-year numeric changes and percent changes, and year-to-date averages and percent changes.

MAGAZINE MEDIA 360° REPORT

Download the free Magazine Media 360° Report.

Once you download Magazine Media 360°, we’ll continue to send you quarterly emails with the latest reports.