Magazine Audience Reports

Go beyond circulation data to better understand magazine media reach.

Magazine Audience Report

View magazine brands with AAM’s Magazine Media 360°.

Gain a comprehensive view of magazine media brands with AAM’s Magazine Media 360° report. This free industry report measures magazine audiences across multiple platforms and formats—print and digital editions, desktop and mobile websites, and video—to provide a 360° picture of magazine media reach.

Compiled monthly and released quarterly, Magazine Media 360° features data from leading third-party vendors including MRI-Simmons, Ipsos and Comscore. The report includes individual channel data for U.S. magazine media brands as well as aggregated audience and year-over-year comparisons for an all-encompassing look at today’s diverse magazine brands. The report is free to download and is available in both Excel and PDF formats.


6 things you can learn in the Magazine Media 360° report.


Print and Digital Editions

Magazine Media 360° features the estimated, unduplicated readership of a brand’s print and digital average issue as measured by either MRI-Simmons or Ipsos.


Website Visitors

See the number of unique visitors to a brand’s website on either a desktop or laptop computer. Measured by Comscore, the user must have visited at least once during the reporting period to qualify.


Mobile Website Visitors

View the number of unique visitors to the magazine brand’s website on a mobile device. Users must have visited at least once during the reporting period, measured by ComScore.



Understand the number of unique video viewers, which represents the audience who watched a video at least once in the reporting period using a publisher-owned or operated video player or through a clearly branded video channel. This data is also measured by ComScore.


Total 360°

See a total reach of the magazine brand’s audience across all platforms, which is a calculation of adding the readership of their print and digital editions, website visitors, mobile website visitors and video viewers.


Comparable Data

Review comparable data for the previously mentioned metrics, including: year-over-year numeric changes and percent changes, and year-to-date averages and percent changes.


Download the free Magazine Media 360° Report.

Once you download Magazine Media 360°, we’ll continue to send you quarterly emails with the latest reports.