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      Sherida Sessa, Informa Connect

      quote-markCertification to the event industry’s global standards gives us not only recognition for all sustainability efforts, but also a roadmap for measuring and improving our sustainable event programs on an ongoing basis.

      Sherida Sessa Group Director
      Informa Connect
      WHY TRUST AAM WITH YOUR CERTIFICATION?

      Stand out for your commitment to sustainability.

      Sustainability is growing in importance in the media and advertising industries. Consumers and stakeholders are holding brands accountable for their environmental impact. As a result, industry organizations are developing standards to help companies improve their business practices and showcase their commitment to reducing their carbon emissions.

      AAM is a leading certifier for several industry sustainability programs and is a member of organizations working to develop advertising industry solutions and standards including Ad Net Zero and the Net Zero Carbon Pledge.

      AAM SUSTAINABILITY SERVICES

      Earn certification for organizing and hosting sustainable events.

      AAM is an official certifier for programs to reduce carbon emissions and environmental impact in events including:

      Events Industry Council
      EVENTS INDUSTRY COUNCIL SUSTAINABLE EVENTS STANDARDS (SES)

      Certification to EIC-SES will improve your organization’s risk management strategy and demonstrate to suppliers, sponsors and attendees that your company is doing everything possible to host sustainable events with minimal environmental impact.

      ISO
      ISO SUSTAINABILITY CERTIFICATIONS

      AAM certifies to the ISO Management Systems standards including 20121 (sustainable event management systems) and 14001 (designing and implementing an environmental management system—EMS). Our methodology verifies that documentation is proportionate and appropriate to the issues involved. The system must also demonstrate continual improvement and ongoing reduction and mitigation of negative impacts.

      Ask us how to stand out as a leader in sustainability.
      AAM SUSTAINABILITY CERTIFIED CLIENTS

      THE SUSTAINABILITY CERTIFICATION PROCESS

      What to expect during your sustainability certification.

      While each engagement depends on the certification program’s requirements, all AAM sustainability certifications include these four basic steps.

      Consultation
      1

      Consultation

      AAM meets with your organization to determine the scope of your review, discuss what documentation is needed and provides an overall explanation of the process and timing.

      Collaboration
      2

      Collaboration

      AAM collects evidence needed to support the certification including data and documentation submitted by the client.

      Review
      3

      Review

      AAM examines the documentation provided. After the review, our team will schedule a video call with you to determine where the certification stands, request additional documentation or offer guidance for improvement.

      Report
      4

      Report

      A report is issued and includes recommendations for optimization, if needed. Upon successful completion, AAM issues a compliance seal to include on your website and promotional materials.

      FREQUENTLY ASKED QUESTIONS

      Answers to some common questions.

      Participating in a sustainability certification program helps ensure that your company is adhering to the latest industry standards for reducing carbon output and doing everything possible to develop and maintain sustainable business practices. It also helps you stand out among your peers as a leader in sustainability, which is a point of differentiation to exhibitors, sponsors and advertisers.

      Timing depends on the complexity of the project and the requirements of the certification program. Each engagement begins with an initial assessment that sets the stage and helps develop a timeline. AAM works to minimize the time clients need to dedicate to the certification process.

      The length of time your certification remains valid depends on the requirements outlined by the certification program. For many programs, recertification is needed after one year.

      All certified clients receive a seal that can be included on your website and promotional materials. AAM can work with you in other ways to promote your achievement including press releases, social media posts and listings on AAM’s website.

      Our team of professional auditors are experts in media measurement and reporting systems. Our audit team is managed by Certified Information System Auditors (CISA)—a globally recognized certification for auditors of information technology and business systems—as well as Certified Public Accountants. Our team members have also participated in sustainability certifications including EIC’s Sustainable Event Professional Certification Programme (SEPC) and the Institute for Advertising Ethics’ Green Shield program.

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