AAM's Team

Tom Drouillard

Tom Drouillard

CEO and Managing Director

Tom Drouillard oversees the entire AAM organization including digital and print auditing services, strategy, marketing, finance, human resources and business innovation in the U.S. and Canada. Under his leadership, AAM has grown its digital services, introduced new media-reporting tools and implemented a strategic focus on product development and client solutions that is founded on innovation.

Tom joined AAM in 2014 with more than 25 years of media and marketing experience. He was previously president and CEO of Scarborough Research (now Nielsen Local) and president of the Americas at Nielsen Online. He has held executive positions with Claritas, PERQ/HCI, Interactive Market Systems and SRDS. He holds a master’s in finance and bachelor’s in marketing from the University of Notre Dame.

Richard Murphy

Richard Murphy

President

Richard Murphy joined AAM in 2023 following the merger of AAM and BPA Worldwide. Previously, he was president and CEO of BPA. Throughout his more than 30 years with BPA, Rich has held executive leadership positions in several areas including technology assurance, auditing and accounting. A graduate of St. John's University, he is a licensed CPA in the state of New York and a Certified Information Systems Auditor.

Brian Condon

Brian Condon

EVP, COMMERCIAL DEVELOPMENT

Brian Condon focuses on providing AAM clients and partners with solutions to help them transact with trust and confidence. His responsibilities include marketing, business and industry development, and oversight of the organization’s sales team. Brian joined AAM with more than 20 years of experience in information services and most recently served as executive vice president of commercial development at Scarborough Research.

Ken Shultz

Ken Shultz

SENIOR VICE PRESIDENT, AUDITING

Ken Shultz has been providing verified metrics for more than 34 years for news, magazine, B2B and point-of-care media. As head of print auditing, he oversees the planning and execution of all print audit programs, ensuring that verified data reaches the market in a timely and cost-effective manner. He also works with industry leaders to set print verification standards and serves on the Point of Care Marketing Association (POCMA) Board of Directors and Verification and Validation Committee.

Jessica George

Jessica George

Vice President, Client Development

Jessica George joined AAM as a newspaper field auditor in 1998 and has held various roles over the years. As a member of AAM’s technical review and report process team, she was responsible for the release of AAM’s Snapshot report. She also assisted with the development of AAM’s online filing tool. In 2006, Jessica joined AAM’s client solutions team to help clients with technical questions. She eventually became the department’s senior client solutions manager and was recently promoted to vice president of client development where she leads a team to develop client support strategies and maintain relationships through education and training.

Heather Holt

Heather Holt

Vice President, Member Success

Heather Holt leads AAM’s member success team where she oversees the improvement of existing products and services and developing new solutions. She also leads the corporate continuing education program. Heather joined AAM in 2023 following the merger of AAM and BPA Worldwide. In 2002, she joined BPA as a media auditor. During her career, she has served as BPA’s director of quality assurance, where she was responsible for developing and overseeing quality control procedures for all BPA product lines including assurance and auditing. She has also served in multiple audit supervisory roles as team lead and in member relations management.

Kristina Meinig

Kristina Meinig

Vice President, Market Development

Kristina Meinig has more than 20 years of experience in sales, marketing and product development. In these roles, she has helped develop and launch the AAM Digital Publisher Audit and led initiatives to increase media transparency in the industry by establishing partnerships with leading organizations. Her current focus is to bring greater awareness to AAM’s digital assurance solutions and work with AAM’s board members and clients to strengthen trust between buyers and sellers.

Danielle O'Connell

Danielle O'Connell

Vice President, Client Development

Danielle O’Connell works with AAM’s magazine, B2B/farm and point-of-care media clients as well as AAM’s agency partners. Prior to her current role, she worked at media organizations including Waiting Room Subscription Services (WRSS), Martha Stewart Living and National Review. Danielle’s current focus is helping AAM clients navigate industry changes and introducing them to programs and partnerships that help them gain greater exposure for their quality work.

Kevin Rehberg

Kevin Rehberg

VICE PRESIDENT, CLIENT DEVELOPMENT

Kevin Rehberg joined AAM in 1999 and has held several roles in auditing, readership verification, product and client development. He helps news media organizations leverage their audited data to better reach advertisers. Kevin advocates for media transparency and feels any part he can play in helping local media companies reach media buyers is highly rewarding.

Dan Schneider

Dan Schneider

Vice President, Business Development

Dan Schneider has more than 20 years of experience in media planning and buying, sales, marketing and product development. In these roles, Dan has helped grow the AAM/BPA technology assurance, sustainability, and event auditing divisions. He participates in many important industry committees including the IAB, TAG, MRC, OAAA, DPAA, POCMA, UFI and IAEE.

Adam Garbati

Adam Garbati

Director, Audit Services

Adam Garbati joined AAM in 2023 following the merger of AAM and BPA Worldwide. During his 20 years with BPA, Adam held positions in several areas including auditing, quality assurance and account management. He was previously responsible for overseeing global media audit operations as well as assurance engagements conducted in accordance with established industry guidelines, standards and regulations in media, event and sustainability spaces.

Chad Jaennette

Chad Jaennette

DIRECTOR, AUDIT SERVICES

Chad Jaennette has held various roles in his nearly 20 years at AAM including periodical auditor, publisher relations manager and audit manager. He manages a team out of the CDS Group in Des Moines, Iowa, where he assists magazine clients with all aspects of the audit process. Chad enjoys being part of the ever-changing media landscape and working with clients across the industry.

Matt Walsh

Matt Walsh

DIRECTOR, AUDIT SERVICES

Matt Walsh has spent more than 20 years at AAM performing print audits for news and magazine media. As senior audit manager, he works closely with clients to provide unique audit solutions through a variety of print media channels, including point of care.

Sarah Walsh

Sarah Walsh

DIRECTOR, AUDIT SERVICES

Sarah Walsh joined AAM in 2000 and currently manages audits in every division in the U.S. and Canada—magazine, B2B, news and point-of-care media. She works directly with clients to answer questions regarding rule interpretations, policies and audits. Sarah values getting to know clients to help them maximize their partnership with AAM and communicate their needs to the industry.

Sandi Licking

Sandi Licking

TRAINING MANAGER, CLIENT SOLUTIONS

Sandi Licking provides training and support to help AAM clients maximize the benefits of AAM’s solutions and enhance relationships with their media partners. With more than 20 years of experience serving the needs of the media industry and AAM clients, Sandi understands the ins and outs of media, circulation and AAM’s products, services, rules and reporting formats.

Board Officers

Christopher Black

Christopher Black

Chairman of the Board

Advertising Agency Director

David Adelman

David Adelman

Vice Chair
Representing Advertising Agencies

Brenda White

Brenda White

Vice Chair

Representing Advertising Agencies

Jeanne C. Finegan

Jeanne C. Finegan

Secretary

Representing Advertising Agencies

Rosheen O'Donovan

Rosheen O'Donovan

Treasurer

Representing Publishers

Advertiser Directors

Katie Kobus

Katie Kobus

Vice President of Marketing
Save A Lot

Advertising Agency Directors

Jason Abbate

Jason Abbate

VP, Strategic Accounts

Stein IAS

David Adelman

David Adelman

Managing Director
OCD Media, LLC

Kevin Arsham

Kevin Arsham

Partner, Group Director, B2B Specialist

MediaCom

Christopher Black

Christopher Black

Edward W. Boyd

Edward W. Boyd

CEO

Current International Inc. and Magnifi 

David Crammond

David Crammond

Managing Director, Investment

MediaCom Canada

Jeanne C. Finegan

Jeanne C. Finegan

Managing Director, Head

Kroll Notice Media

Johanna Jarvis

Johanna Jarvis

Associate Partner, Director of Multichannel Media

SSCG Media Group

erica-krauss

Erica Krauss

Senior Vice President, Investment
Publicis Media Luxe

Gwen Maass

Gwen Maass

VP, Media Services

Quad

David P. Murphy

David P. Murphy

Executive Chairman

Novus

Jen Soch

Jen Soch

Executive Director, Channel Solutions (Audio & Local Video, DR, Publishing and AdvancedTV)
GroupM

Brenda White

Brenda White

EVP, The Edit

Publicis Media

Publisher Directors

Lori Catron

Lori Catron

VP Research Insights & Communications

Gannett Co. Inc.

Steve Crowe

Steve Crowe

Senior Vice President Consumer Marketing

Dotdash Meredith

Kevin Denny

Kevin Denny

Vice President, Consumer Revenue

Advance Local

Gregg Fernandes

Gregg Fernandes

VP of Customer Care & Logistics

Washington Post

Tagg Henderson

Tagg Henderson

Co CEO

BNP Media

Sarah Hess

Sarah Hess

Director of Operations Shared Services

Informa Markets 

John Kenyon

John Kenyon

SVP and Managing Director
Targeted Media Health

Bonnie Kintzer

Bonnie Kintzer

President & CEO

Trusted Media Brands

Brian Madden

Brian Madden

SVP Consumer Revenue & Development

Hearst Magazine Media

Meghan Milkowski

Meghan Milkowski

SVP & General Manager

Dow Jones Print Group

Cheryl Ng

Cheryl Ng

VP, Programmatic & Media Technologies

WebMD

Rosheen O'Donovan

Rosheen O'Donovan

VP Audience Development

American City Business Journals

Doug Olson

Doug Olson

President and Chief Media Officer

A360Media

Heather Williams

Heather Williams

Head of Plus Audience and Revenue

McClatchy

Mark Yelic

Mark Yelic

Publisher & President

Outdoor Group Media Ltd.

Advisory Directors

Angelina Eng

Angelina Eng

VP, Measurement & Attribution

IAB

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