ABOUT AAM
Meet the Leaders of AAM
AAM's executives have a deep understanding of the issues facing today's media ecosystem. Together they lead AAM's team across North America and work with industry leaders to bring innovative solutions to the marketplace. Learn more about the diverse experience they bring to AAM.
AAM's Team
Tom Drouillard
CEO and Managing Director
Tom Drouillard oversees the entire AAM organization including digital and print auditing services, strategy, marketing, finance, human resources and business innovation in the U.S. and Canada. Under his leadership, AAM has grown its digital services, introduced new media-reporting tools and implemented a strategic focus on product development and client solutions that is founded on innovation.
Tom joined AAM in 2014 with more than 25 years of media and marketing experience. He was previously president and CEO of Scarborough Research (now Nielsen Local) and president of the Americas at Nielsen Online. He has held executive positions with Claritas, PERQ/HCI, Interactive Market Systems and SRDS. He holds a master’s in finance and bachelor’s in marketing from the University of Notre Dame.
Richard Murphy
President
Richard Murphy joined AAM in 2023 following the merger of AAM and BPA Worldwide. Previously, he was president and CEO of BPA. Throughout his more than 30 years with BPA, Rich has held executive leadership positions in several areas including technology assurance, auditing and accounting. A graduate of St. John's University, he is a licensed CPA in the state of New York and a Certified Information Systems Auditor.
Brian Condon
EVP, COMMERCIAL DEVELOPMENT
Brian Condon focuses on providing AAM clients and partners with solutions to help them transact with trust and confidence. His responsibilities include marketing, business and industry development, and oversight of the organization’s sales team. Brian joined AAM with more than 20 years of experience in information services and most recently served as executive vice president of commercial development at Scarborough Research.
Ken Shultz
SENIOR VICE PRESIDENT, AUDITING
Ken Shultz has been providing verified metrics for more than 34 years for news, magazine, B2B and point-of-care media. As head of print auditing, he oversees the planning and execution of all print audit programs, ensuring that verified data reaches the market in a timely and cost-effective manner. He also works with industry leaders to set print verification standards and serves on the Point of Care Marketing Association (POCMA) Board of Directors and Verification and Validation Committee.
Jessica George
Vice President, Client Development
Jessica George joined AAM as a newspaper field auditor in 1998 and has held various roles over the years. As a member of AAM’s technical review and report process team, she was responsible for the release of AAM’s Snapshot report. She also assisted with the development of AAM’s online filing tool. In 2006, Jessica joined AAM’s client solutions team to help clients with technical questions. She eventually became the department’s senior client solutions manager and was recently promoted to vice president of client development where she leads a team to develop client support strategies and maintain relationships through education and training.
Steve Guenther
VICE PRESIDENT, DIGITAL AUDITING
Steve Guenther has more than 35 years of experience in compliance, operational and information systems auditing in traditional and digital media. He has helped develop many of today’s key digital standards and practices through organizations such as the IAB, MRC, TAG and PoC3. As head of digital auditing, Steve oversees AAM’s Digital Publisher Audits, and certifications of ad tech platforms and point-of-care media. He is a Certified Information Systems Auditor (CISA).
Heather Holt
Vice President, Member Success
Heather Holt leads AAM’s member success team where she oversees the improvement of existing products and services and developing new solutions. She also leads the corporate continuing education program. Heather joined AAM in 2023 following the merger of AAM and BPA Worldwide. In 2002, she joined BPA as a media auditor. During her career, she has served as BPA’s director of quality assurance, where she was responsible for developing and overseeing quality control procedures for all BPA product lines including assurance and auditing. She has also served in multiple audit supervisory roles as team lead and in member relations management.
Kristina Meinig
Vice President, Market Development
Kristina Meinig has more than 20 years of experience in sales, marketing and product development. In these roles, she has helped develop and launch the AAM Digital Publisher Audit and led initiatives to increase media transparency in the industry by establishing partnerships with leading organizations. Her current focus is to bring greater awareness to AAM’s digital assurance solutions and work with AAM’s board members and clients to strengthen trust between buyers and sellers.
Danielle O'Connell
Vice President, Client Development
Danielle O’Connell works with AAM’s magazine, B2B/farm and point-of-care media clients as well as AAM’s agency partners. Prior to her current role, she worked at media organizations including Waiting Room Subscription Services (WRSS), Martha Stewart Living and National Review. Danielle’s current focus is helping AAM clients navigate industry changes and introducing them to programs and partnerships that help them gain greater exposure for their quality work.
Kevin Rehberg
VICE PRESIDENT, CLIENT DEVELOPMENT
Kevin Rehberg joined AAM in 1999 and has held several roles in auditing, readership verification, product and client development. He helps news media organizations leverage their audited data to better reach advertisers. Kevin advocates for media transparency and feels any part he can play in helping local media companies reach media buyers is highly rewarding.
Dan Schneider
Vice President, Business Development
Dan Schneider has more than 20 years of experience in media planning and buying, sales, marketing and product development. In these roles, Dan has helped grow the AAM/BPA technology assurance, sustainability, and event auditing divisions. He participates in many important industry committees including the IAB, TAG, MRC, OAAA, DPAA, POCMA, UFI and IAEE.
Adam Garbati
Director, Audit Services
Adam Garbati joined AAM in 2023 following the merger of AAM and BPA Worldwide. During his 20 years with BPA, Adam held positions in several areas including auditing, quality assurance and account management. He was previously responsible for overseeing global media audit operations as well as assurance engagements conducted in accordance with established industry guidelines, standards and regulations in media, event and sustainability spaces.
Chad Jaennette
DIRECTOR, AUDIT SERVICES
Chad Jaennette has held various roles in his nearly 20 years at AAM including periodical auditor, publisher relations manager and audit manager. He manages a team out of the CDS Group in Des Moines, Iowa, where he assists magazine clients with all aspects of the audit process. Chad enjoys being part of the ever-changing media landscape and working with clients across the industry.
Matt Walsh
DIRECTOR, AUDIT SERVICES
Matt Walsh has spent more than 20 years at AAM performing print audits for news and magazine media. As senior audit manager, he works closely with clients to provide unique audit solutions through a variety of print media channels, including point of care.
Sarah Walsh
DIRECTOR, AUDIT SERVICES
Sarah Walsh joined AAM in 2000 and currently manages audits in every division in the U.S. and Canada—magazine, B2B, news and point-of-care media. She works directly with clients to answer questions regarding rule interpretations, policies and audits. Sarah values getting to know clients to help them maximize their partnership with AAM and communicate their needs to the industry.
Sandi Licking
TRAINING MANAGER, CLIENT SOLUTIONS
Sandi Licking provides training and support to help AAM clients maximize the benefits of AAM’s solutions and enhance relationships with their media partners. With more than 20 years of experience serving the needs of the media industry and AAM clients, Sandi understands the ins and outs of media, circulation and AAM’s products, services, rules and reporting formats.
Board Officers
Christopher Black
Chairman of the Board
Advertising Agency Director
David Adelman
Vice Chair
Representing Advertising Agencies
Brenda White
Vice Chair
Representing Advertising Agencies
Jeanne C. Finegan
Secretary
Representing Advertising Agencies
Rosheen O'Donovan
Treasurer
Representing Publishers
Advertiser Directors
Katie Kobus
Vice President of Marketing
Save A Lot
Advertising Agency Directors
Jason Abbate
VP, Strategic Accounts
Stein IAS
David Adelman
Managing Director
OCD Media, LLC
Kevin Arsham
Partner, Group Director, B2B Specialist
MediaCom
Christopher Black
Edward W. Boyd
CEO
Current International Inc. and Magnifi
David Crammond
Managing Director, Investment
MediaCom Canada
Jeanne C. Finegan
Managing Director, Head
Kroll Notice Media
Johanna Jarvis
Associate Partner, Director of Multichannel Media
SSCG Media Group
Erica Krauss
Senior Vice President, Investment
Publicis Media Luxe
Gwen Maass
VP, Media Services
Quad
David P. Murphy
Executive Chairman
Novus
Jen Soch
Executive Director, Channel Solutions (Audio & Local Video, DR, Publishing and AdvancedTV)
GroupM
Brenda White
EVP, The Edit
Publicis Media
Publisher Directors
Lori Catron
VP Research Insights & Communications
Gannett Co. Inc.
Steve Crowe
Senior Vice President Consumer Marketing
Dotdash Meredith
Kevin Denny
Vice President, Consumer Revenue
Advance Local
Gregg Fernandes
VP of Customer Care & Logistics
Washington Post
Tagg Henderson
Co CEO
BNP Media
Sarah Hess
Director of Operations Shared Services
Informa Markets
John Kenyon
SVP and Managing Director
Targeted Media Health
Bonnie Kintzer
President & CEO
Trusted Media Brands
Brian Madden
SVP Consumer Revenue & Development
Hearst Magazine Media
Meghan Milkowski
SVP & General Manager
Dow Jones Print Group
Cheryl Ng
VP, Programmatic & Media Technologies
WebMD
Rosheen O'Donovan
VP Audience Development
American City Business Journals
Doug Olson
President and Chief Media Officer
A360Media
Heather Williams
Head of Plus Audience and Revenue
McClatchy
Mark Yelic
Publisher & President
Outdoor Group Media Ltd.
Advisory Directors
Angelina Eng
VP, Measurement & Attribution
IAB
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