AAM's Team

Richard Murphy

Richard Murphy

CEO, President and Managing Director

Rich Murphy oversees the entire AAM organization including media assurance services, strategy, marketing, finance, human resources and business innovation. He was named president of AAM in March 2023 following AAM’s merger with BPA Worldwide where he held several executive positions including CEO and EVP of global operations. A graduate of St. John's University, he is a licensed CPA in the state of New York and a Certified Information Systems Auditor (CISA). Rich also serves on the board of directors for ANA Business Marketing NYC, the largest business marketing chapter of the Association of National Advertisers (ANA).

Tom Drouillard

Tom Drouillard

Senior Advisor

Tom Drouillard acts as senior advisor to the AAM board and staff. He previously served as AAM’s CEO. Tom joined AAM in 2014 with more than 25 years of media and marketing experience and served as president and CEO of Scarborough Research (now Nielsen Local) and president of the Americas at Nielsen Online. He has held executive positions with Claritas, PERQ/HCI, Interactive Market Systems and SRDS. He holds a master’s in finance and bachelor’s in marketing from the University of Notre Dame.

Bob Schweitzer

Bob Schweitzer

CFO/COO

Bob Schweitzer oversees finance, human resources, information technology and media audit operations at AAM. While in various roles at AAM, he has been instrumental in the planning and execution of multiple company mergers, process efficiencies, modernization initiatives and cost-saving programs.

 

Bob has been with AAM since 1997 in various positions of increasing responsibility, including Director of Accounting, VP of Finance, CFO, CFO/COO and Assistant Treasurer. He holds a BS in Accounting from University of Illinois, Urbana-Champaign and an MBA with a concentration in Accounting from Roosevelt University, Chicago.

Katrina Eddy

Katrina Eddy

VP, Technology Assurance

Katrina Eddy leads AAM’s tech assurance, point-of-care, and sustainability teams, overseeing certification audits for various industry partners. A graduate of Yale University, Katrina joined BPA Worldwide as a media auditor in 2001, working her way up the media audit ranks to become Manager of the consumer marketing audit team. In 2007, Katrina left BPA to launch a publishing and media consulting business. She continued her career at Valassis Communications, Inc., Walmart Client Services division and at Yale University School of Medicine. In February 2019, Katrina returned to BPA, and joined AAM in 2023 following the merger of AAM and BPA. She serves on the Point of Care Marketing Association (POCMA) Standards and Solutions Committee.

Jessica George

Jessica George

Vice President, Client Development

Jessica George joined AAM as a newspaper field auditor in 1998 and has held various roles over the years. As a member of AAM’s technical review and report process team, she was responsible for the release of AAM’s Snapshot report. She also assisted with the development of AAM’s online filing tool. In 2006, Jessica joined AAM’s client solutions team to help clients with technical questions. She eventually became the department’s senior client solutions manager and was recently promoted to vice president of client development where she leads a team to develop client support strategies and maintain relationships through education and training.

Heather Holt

Heather Holt

Vice President, Member Success

Heather Holt leads AAM’s member success team where she oversees the improvement of existing products and services and developing new solutions. She also leads the corporate continuing education program. Heather joined AAM in 2023 following the merger of AAM and BPA Worldwide. In 2002, she joined BPA as a media auditor. During her career, she has served as BPA’s director of quality assurance, where she was responsible for developing and overseeing quality control procedures for all BPA product lines including assurance and auditing. She has also served in multiple audit supervisory roles as team lead and in member relations management.

Kristina Meinig

Kristina Meinig

Vice President, Market Development

Kristina Meinig has more than 20 years of experience in sales, marketing and product development. In these roles, she has helped develop and launch the AAM Digital Publisher Audit and led initiatives to increase media transparency in the industry by establishing partnerships with leading organizations. Her current focus is to bring greater awareness to AAM’s digital assurance solutions and work with AAM’s board members and clients to strengthen trust between buyers and sellers.

Danielle O'Connell

Danielle O'Connell

Vice President, Client Development

Danielle O’Connell works with AAM’s magazine, B2B/farm and point-of-care media clients as well as AAM’s agency partners. Prior to her current role, she worked at media organizations including Waiting Room Subscription Services (WRSS), Martha Stewart Living and National Review. Danielle’s current focus is helping AAM clients navigate industry changes and introducing them to programs and partnerships that help them gain greater exposure for their quality work.

Kevin Rehberg

Kevin Rehberg

VICE PRESIDENT, CLIENT DEVELOPMENT

Kevin Rehberg joined AAM in 1999 and has held several roles in auditing, readership verification, product and client development. He helps news media organizations leverage their audited data to better reach advertisers. Kevin advocates for media transparency and feels any part he can play in helping local media companies reach media buyers is highly rewarding.

Adam Garbati

Adam Garbati

Director, Audit Services

Adam Garbati joined AAM in 2023 following the merger of AAM and BPA Worldwide. During his 20 years with BPA, Adam held positions in several areas including auditing, quality assurance and account management. He was previously responsible for overseeing global media audit operations as well as assurance engagements conducted in accordance with established industry guidelines, standards and regulations in media, event and sustainability spaces.

Chad Jaennette

Chad Jaennette

DIRECTOR, AUDIT SERVICES

Chad Jaennette has held various roles in his nearly 20 years at AAM including periodical auditor, publisher relations manager and audit manager. He manages a team out of the CDS Group in Des Moines, Iowa, where he assists magazine clients with all aspects of the audit process. Chad enjoys being part of the ever-changing media landscape and working with clients across the industry.

Sarah Walsh

Sarah Walsh

DIRECTOR, AUDIT SERVICES

Sarah Walsh joined AAM in 2000 and currently manages audits in every division in the U.S. and Canada—magazine, B2B, news and point-of-care media. She works directly with clients to answer questions regarding rule interpretations, policies and audits. Sarah values getting to know clients to help them maximize their partnership with AAM and communicate their needs to the industry.

Board Officers

Christopher Black

Christopher Black

Chairman of the Board

Advertising Agency Director

David Adelman

David Adelman

Vice Chair
Representing Advertising Agencies

Brenda White

Brenda White

Vice Chair

Representing Advertising Agencies

Jeanne C. Finegan

Jeanne C. Finegan

Secretary

Representing Advertising Agencies

Rosheen O'Donovan

Rosheen O'Donovan

Treasurer

Representing Publishers

Advertiser Directors

Katie Kobus

Katie Kobus

Vice President of Marketing
Save A Lot

Glenn Roginski

Glenn Roginski

Director, Integrated Media Strategy
Pfizer

Advertising Agency Directors

David Adelman

David Adelman

Managing Director
OCD Media, LLC

Kevin Arsham

Kevin Arsham

Executive Advisor

The 614 Group

Christopher Black

Christopher Black

General Manager

WiFY Media

Edward W. Boyd

Edward W. Boyd

CEO

Current International Inc. and Magnifi 

Jeanne C. Finegan

Jeanne C. Finegan

Managing Director, Head

Kroll Notice Media

Julie Hirsh

Julie Hirsh

Sr. Director Print

Omnicom Media Group

Johanna Jarvis

Johanna Jarvis

Managing Director, Media

minds+assembly

erica-krauss

Erica Krauss

Senior Vice President, Media Investment
Publicis Media Luxe

Gwen Maass

Gwen Maass

SVP, Media

Rise

Melony Rios

Melony Rios

CEO
Novus Media LLC

Jen Soch

Jen Soch

Executive Director, Channel Solutions (Audio & Local Video, DR, Publishing and AdvancedTV)
GroupM

Brenda White

Brenda White

EVP, The Edit

Publicis Media

Publisher Directors

Lori Catron

Lori Catron

VP Research Insights & Communications

Gannett Co. Inc.

Steve Crowe

Steve Crowe

Senior Vice President Consumer Marketing

Dotdash Meredith

Gregg Fernandes

Gregg Fernandes

Chief of Print Operations

Washington Post

Tagg Henderson

Tagg Henderson

Co CEO

BNP Media

Sarah Hess

Sarah Hess

Director of Operations Shared Services

Informa Markets 

Lindsay Horrigan

Lindsay Horrigan

SVP, Consumer Growth Officer
Hearst

Adel Ibrahim

Adel Ibrahim

SVP, Circulation and Digital Subscriptions

MediaNews Group

John Kenyon

John Kenyon

SVP and Managing Director
Targeted Media Health

Meghan Milkowski

Meghan Milkowski

SVP & General Manager

Dow Jones Print Group

Cheryl Ng

Cheryl Ng

VP, Programmatic & Media Technologies

WebMD

Rosheen O'Donovan

Rosheen O'Donovan

VP Audience Development

American City Business Journals

Doug Olson

Doug Olson

Executive Consultant

A360Media

Mark Yelic

Mark Yelic

Publisher & President

Outdoor Group Media Ltd.

Advisory Directors

Angelina Eng

Angelina Eng

VP, Measurement & Attribution

IAB

We’re here to help.

Have questions about audits, data, trends or training? Let us know what you’re looking to find or sign up for our emails to get the latest news and views.

Contact Us