Compliance and verification are at the forefront of every Mesmerize patient education campaign. AAM has proven to be an outstanding audit partner, delivering accurate, independent and thorough analysis of our media campaigns.
Powering transparency in Point of Care media.
As Point of Care advertising grows, so does the need for accountability. Independent, third-party audits strengthen trust between buyers and sellers. Our cost-effective, impartial assessments go behind the scenes to determine whether your print or digital system is delivering accurate, reliable and consistent data and provides the highest level of media assurance.
As a member and approved auditor for the Point of Care Marketing Association (POCMA), we work with industry leaders to set standards and best practices for verifying print and digital Point of Care media.
A SAMPLE OF AAM POINT OF CARE CLIENTS
POINT OF CARE MEDIA AUDITS
What is audited in Point of Care media?
AAM offers a variety of services to meet the unique needs of your business including campaign audits, network audits and platform certifications.
Campaign Audits
Analysis of a specific ad campaign to determine whether the data collected meets the deliverable outlined in the contract.
An audit of an ad campaign that runs on digital wallboards, waiting room TVs or interactive tablets. The audit may include location list matching, playlog analysis and in-person observations.
An audit of an ad campaign running in waiting room magazines, brochures, printed wallboards or free-standing displays. It may include location list matching, analysis of distribution records and confirmation of receipt via in-person observation or phone.
Network Audits
Analysis of a Point of Care media provider's network assets.
Verification of the number of locations in a network. A minimum of one device must be found operational during a physical audit.
Verification of the number of locations where there are physical assets in place. In-person observations are a key component of a network audit.
Platform Certifications
Analysis of policies, procedures and controls to ensure your ad delivery system provides accurate, reliable and consistent results. Once certified, continuous auditing provides ongoing assurance.
A deep analysis of your entire ad delivery system, including location onboarding/updating, campaign setup, data collection, measurement and filtration processes, general IT controls, data retention, business continuity planning and reporting.
A deep analysis of your media company’s total distribution network and the processes and controls in place to ensure accurate delivery including the process in place to onboard and update locations.
Pre-Audit Assessment and Initial System Evaluation
The audit begins with a system risk assessment to gain an understanding of how ads are delivered and measured, as well as how network locations are onboarded and maintained. The intention is to expose gaps in the process, shape the audit scope and educate you on industry standards.
Reviewing and Testing
AAM evaluates your system to determine if it can prevent errors or detect and correct errors when they do occur. We also examine your documents and data. Statistically relevant sampling is used to confirm product receipt or installation and validate the distribution claim by contacting or visiting a certain percentage of locations.
Reporting
When the audit is complete, AAM issues a report summarizing the audit findings as well as recommending process improvements. Reports may also be sent directly to media buying companies.
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