Privacy Policy

Last Updated and Effective: 12.02.2025‎

Welcome!

This is the Privacy Policy (“Policy”) of the Alliance for Audited Media (“AAM,” “we,” “our” or “us”). This Policy is here to help you understand how we collect, process, and share your Personal Data (as defined below). We also describe our security practices with respect to your Personal Data, as well as your rights & choices with respect to how we process that Personal Data. Please read this Policy carefully. 

Scope & Acknowledgment

This Policy applies to your use of our “Services,” which include the following:

• Our website, located at https://auditedmedia.com/ (the “Site”), and any other website, application, or services where we post or link to this Policy, including our Media Intelligence Center;
• Our processing of personal information in connection with our engagement with you offline, such as when you visit one of our facilities or meet us at an event.

This Policy does not apply to information processed by third parties, for example, when you visit a third-party website or interact with third-party services, except to the extent those parties collect or process information on our behalf. Please review any relevant third party’s privacy policy for information regarding their privacy practices.

Your use of our Services indicates your acknowledgement of the notices provided in this Policy.

Contact Us

The controller of your Personal Data under this Policy is Alliance for Audited Media. You may contact our Data Privacy Team as follows:

General Inquiries and Data Updates:  corpcomm@auditedmedia.com.

Regional Data Rights; Opt-Out of Data Sales or Sharing; Limit use of Sensitive Personal Data: You may email us at corpcomm@auditedmedia.com or send us mail to the address below.

Direct Marketing Disclosure Inquiries: Mail to the address below or email corpcomm@auditedmedia.com

Physical Address: Alliance for Audited Media, 1600 McConnor Parkway, Suite 300 PMB 22, Schaumburg, IL 60173-6890

Categories and Sources of Personal Data

Categories of Personal Data We Process

In order to provide our Services, we may collect and process information that relates to identified or identifiable individuals (“Personal Data”). We collect and process the following categories of Personal Data (note, specific Personal Data elements are examples and may change):

Audio/Visual Data - Audio or video files and records, such as voicemails, call recordings, and the like.

Biographical Data - Data relating to professional and employment history, qualifications, your employer, job title or role, department, sector, area or industry, and country of employment and similar biographic information.

Contact Data - Identity Data used to contact an individual, e.g. email address, physical address, or phone number.

Device/Network Data - Personal Data relating to your device, browser, or application e.g. device identifiers, identifiers from cookies, session history and navigation metadata, and other data generated through applications and browsers, including via cookies and similar technologies.

General Location Data - Non-precise location data, e.g. location information derived from IP addresses.

Identity Data - Personal Data about you and your identity, such as your name or IP address.

Inference Data - Personal Data we create or use as part of a profile reflecting your preferences, characteristics, aptitudes, market segments, likes, favorites or your interests.

Sensitive Personal Data - Personal Data deemed “sensitive” under applicable privacy laws. We may collect the following categories of Sensitive Personal Data:

• “Government ID Data” Data relating to official government identification, such as driver’s license or passport numbers, including similar Identity Data protected as Sensitive Personal Data under applicable law.

Transaction Data - Information about the our products and services we provide to you, transactions you conduct with us, and similar information. 

User Content - Personal Data included in content you may provide in any free-form or unstructured format, such as a text in a “contact us” box, in a file or document, or any other message to us.

Sources of Personal Data

We collect Personal Data from various sources based on the context in which the Personal Data will be processed:

You - We collect Personal Data from you directly, for example, when you input information into an online form or contact us directly.

Automatic Collection - We may collect certain Personal Data automatically. For example, we collect Device/Network Data automatically using cookies and similar technologies when you access and use our Site, or when you open our marketing communications.

Service Providers - We receive Personal Data from service providers performing services on our behalf, including certain technology services, web hosting service providers, and the like.

Data we create or infer - We create and infer Personal Data such as Inference Data based on our observations or analysis of other Personal Data processed under this Policy, and we may correlate this data with other data we process about you.

Third Party Platforms - We receive Personal Data from third party platforms, such as social media websites, if you interact with us on that third party’s platform (e.g. our company page or account).

Data Processing Contexts/Notice at Collection

Our Site

Generally

When you visit our Site, we automatically collect and process Identity Data, Inference Data, General Location Data, and Device/Network Data. We use this data as necessary to initiate or fulfill your requests for certain features or functions through our Site, such as delivering webpages or logging activities for security purposes. We may also process this Personal Data for our Business Purposes.

Cookies and Similar Tracking Technologies

We process Identity Data, Device/Network Data, Contact Data, Inference Data, Transaction Data, General Location Data, as well as other non-personal data in connection with our use of cookies and similar technologies on our Site. We collect this data automatically through the use of cookies and similar technologies, such as pixels, beacons, tags, and similar tools.

We and authorized third parties may use cookies and similar technologies to process such data for the following purposes:

• for “essential” purposes necessary for our Site to operate (such as maintaining user sessions, content delivery, and the like);
• for “functional” purposes, such as to enable certain features of our Site (for example, storing language preferences or similar tool); and
• for “analytics” purposes and to improve our Site, such as to analyze the traffic to and on our Site (for example, we can count how many people have looked at a specific page, or see how visitors move around the Site when they use it, to distinguish unique visits/visitors to our Site, and what website they visited prior to visiting our Site, and use this information to understand user behaviors and improve the design and functionality of the Site).

We also process this Personal Data for our Business Purposes. See the “Rights and Choices” section below for information regarding opt-out rights for cookies and similar technologies.

Please note, in some cases, third parties may view, edit, or set their own cookies or place web beacons on our Site. We, or these third-party providers, may be able to use these technologies to identify you across websites, devices, and services. Third parties have their own privacy policies, and their processing is not subject to this Policy.

Account Registration

We process Identity Data, Contact Data, and Device/Network Data when you register and create an account using our Services, including for the Media Intelligence Center and Publisher Filing Center. We use this Personal Data to create and maintain your account, to provide the Services you request, and for our Business Purposes.

Contact Us & Chat

We process Identity Data, Device/Network Data, and any Personal Data contained within any User Content when you contact us using a contact us form, phone number or via email, or via our “Ask AAM” AI-powered assistant. We may process Audio/Visual Data if you contact us via phone, leave a voicemail, or submit a photo with your request.

We process Identity Data, Contact Data, User Content, and Audio/Visual Data as necessary to communicate with you about the subject matter of your request and related matters. We may also process this Personal Data for our Business Purposes. 

Please note: Our AI-powered chatbot is operated on our behalf and we may collect information about the chat session using cookies and similar technologies as described above. Chat sessions may be recorded by us or on our behalf by third party service providers.

Professional Engagements

We process Identity Data, Contact Data, Biographical Data, and User Content in connection with your application for employment, or to become a contractor, partner, or service provider. In some cases, we may also collect Government ID Data if necessary to verify your identity or for documentation purposes. We process this Personal Data as necessary to evaluate, establish, and maintain the professional relationship, and for our Business Purposes.

Social Media Posts

We process Identity Data, Contact Data, and User Content if you interact with or identify us on social media (e.g. if you post User Content that engages with or tags our official accounts). We process this Personal Data for our Business Purposes. 

Posts may be public or reposted on our Services. Content you provide may be publicly available when you post it on our Services, or in some cases, if you reference, engage, or tag our official social media accounts or communications platforms.

Transactional and Marketing Communications

We process Identity Data, Device/Network Data, and Contact Data in connection with any transactional or marketing communications that we send in relation to our Services. Before this Personal Data is processed, we may offer you the opportunity to choose whether or not to have your Personal Data used in this way. You may receive marketing communications if you consent and, in the United States, you may receive email marketing communications as a result of signing up for a newsletter or by completing a transaction.

We process this Personal Data to send you marketing communications, product recommendations and other non-transactional communications (e.g., marketing newsletters, calls, SMS, or emails) about us and our affiliates and partners, including information about our products, promotions or events as necessary. We process this Personal Data to contact you about relevant Services and for our Business Purposes.

Contests and Sweepstakes

We may process Identity Data, Inference Data, certain Contact Data, and User Content when you enter a contest or sweepstakes. We process this Personal Data as necessary to provide the contest/sweepstakes, notify you if you have won, or to process delivery of a prize, for our Business Purposes, and other legitimate interests, such as:

• verifying your identity for authentication, anti-fraud, and security purposes (in which case we may process certain government identifiers to complete identity and eligibility verification);
• to improve our Services and to create a personalized user experience; and
• in connection with Marketing Communications.

Some programs and offers are operated/controlled by our third-party partners or their affiliates or partners. We may receive this data from third parties to the extent allowed by the applicable partner; otherwise, this Policy will not apply to data processed by third parties.

In some cases (including where described in the contest rules), your Personal Data may be public. If you win a contest, we may publicly post some of your data. We do not post Personal Data without consent where required by law. See any program agreement(s) for additional details and terms.

In-Person Events

We process Identity Data, Contact Data, and Transaction Data when you register for and attend one of our in-person events, or interact with us at a conference, meeting, seminars, or presentations. We process User Content if you provide it to us at the event. We process this Personal Data to provide you with appropriate information and resources, and for our Business Purposes.

Business Purposes of Processing

In addition to the processing described above, we generally process Personal Data for several common “Business Purposes” relevant to the operation of our business. Please see below for more information regarding the purposes for which we process your Personal Data.

Service Delivery

We process any Personal Data as is necessary to provide our Services, and as otherwise necessary to fulfill our obligations to you, e.g. to provide you with the information, features, and services you request.

Internal Processes and Service Improvement

We may use any Personal Data we process through our Services as necessary in connection with our improvement of the design of our Services, understanding how the Services are used, for customer service purposes, in connection with the creation and analysis of logs and metadata relating to how you use our Services, and to ensure our Services are stable and secure. Additionally, we may use Personal Data to understand what parts of our Services are most relevant to users, how users interact with various aspects of our Services, how our Services perform or fail to perform, etc., or we may analyze use of the Services to determine if there are specific activities that might indicate an information security risk to the Services or our users.

Security and Incident Detection

We may process Personal information in connection with our legitimate interest in ensuring that our services are secure, identify and prevent crime, prevent fraud, and verify or authenticate users/individuals, and ensure the safety of our guests. Similarly, we process Personal information as necessary to detect security incidents, protect against, and respond to malicious, deceptive, fraudulent, or illegal activity. We may analyze network traffic, device patterns, and characteristics, maintain and analyze logs and process similar Personal information in connection with our information security operations and related.

Aggregate Analytics

We process Personal Data as necessary in connection with our creation of aggregate analytics relating to how our Services are used, e.g. the pages and content users view, and to create other reports regarding the use and performance of our Services, and other similar information and metrics. Aggregate data will not contain information from which an individual may be readily identified.

Compliance, Safety & Public Interest

Note that we may, without your consent or further notice to you, and to the extent required or permitted by law, process any Personal Data subject to this Policy for purposes determined to be in the public interest or otherwise required by law. For example, we may process information as necessary to fulfil our legal obligations, to protect the vital interests of any individuals, or otherwise in the public interest or as required by a public authority. Please see the data sharing section for more information about how we disclose Personal Data in extraordinary circumstances.

Data Sharing

Personal Data we collect may be shared with a variety of parties, depending upon the purpose for and context in which that information was provided. We generally transfer data to the categories of recipients or in connection with specific business purposes, described below.

Service Providers

In connection with our general business operations, product improvements, to enable certain features, and in connection with our other lawful business interests, we may share Personal Data with service providers or subprocessors who provide certain services to us, or process data on our behalf. For example, we may use third party hosting providers to host our sites or content, third-party payment processors to process transactions, or delivery and installation partners to make sure you receive the product(s) you purchase.

Corporate Events

Your Personal Data may be disclosed to a third party in the event that we go through a business transition, such as a merger, acquisition, liquidation, or sale of all or a portion of our assets. For example, Personal Data may be part of the assets transferred or may be disclosed (subject to confidentiality restrictions) during the due diligence process for a potential transaction.

Affiliates

In order to streamline certain business operations and develop products and services that better meet the interests and needs of our customers, we may share your Personal Data with any of our current or future affiliated entities, subsidiaries, and parent companies.

Legal Disclosures

In limited circumstances, we may, without notice or your consent, access and disclose your Personal Data, our correspondence with you, and any other information that we may have about you to the extent we believe such disclosure is legally required, to prevent or respond to a crime, or in the vital interests of us or any person. Note, these disclosures may be made to governments that do not ensure the same degree of protection of your Personal Data as your home jurisdiction. We may, in our sole discretion (but without any obligation), object to the disclosure of your Personal Data to such parties.

Your Rights & Choices

Your Rights

You may have certain rights and choices regarding the Personal Data we process. Please note, these rights may vary based on the country or state where you reside, and our obligations under applicable law. See the following sections for more information regarding your rights/choices in specific regions:

• US States
• EEA/UK/Switzerland and Other Non-US Countries

Note: We are able to fulfill rights requests regarding Personal Data that we control or process. We may not have access to or control over Personal Data controlled by third parties. Please contact the third party directly to exercise your rights in third party-controlled information.

Verification of Rights Requests

We verify all rights requests to ensure that the individual making the request is authorized to make that request, to reduce fraud, and to ensure the security of your Personal Data. For example, we may require that you verify that you have access to the email on file in order to verify your identity. If an agent is submitting the request on your behalf, we reserve the right to validate the agent’s authority to act on your behalf.

Your Choices

You may have the following choices regarding the Personal Data we process, to the extent required under applicable law:

Consent

If we rely on your consent to our processing of Personal Data, you may withdraw your consent at any time. You may be required to close your account in order to withdraw consent where your consent is necessary to perform essential aspects of our Services. You can withdraw your consent to receive marketing communications by clicking on the unsubscribe link in an email (for email), or for other communications, by contacting us using the information below. You may still receive transactional communications relating to our Services, such as notifications about your account. To opt-out of the collection of information relating to email opens, configure your email so that it does not load images in our emails.

Email Marketing

You have the choice to opt-out of or withdraw your consent to email marketing communications. You may exercise your choice via the links in our communications.

Cookies & Similar Tech

If you do not want information collected through the use of cookies, you can manage/deny cookies (and certain technologies) using your browser’s settings menu or any available settings on our website. You may need to opt out of third-party services directly via the third party. For example, to opt-out of Google’s analytic and marketing services, visit Google Analytics Terms of Use, the Google Policy, or Google Analytics Opt-out.

Do Not Track

Our Site does not respond to your browser’s do not track signal. 

Security

We implement and maintain reasonable security measures to safeguard the Personal Data we process. However, we sometimes share Personal Data with third parties as noted above, and though we may take measures designed to ensure the security of your Personal Data, we do not control third parties’ security processes. We do not warrant perfect security and we do not provide any guarantee that your Personal Data or any other information you provide us will remain secure.

Data Retention

We retain Personal Data for so long as it is reasonably necessary to achieve the relevant processing purposes described in this Policy, or for so long as is required by law. What is necessary may vary depending on the context and purpose of processing. We generally consider the following factors when we determine how long to retain data (without limitation):

• Retention periods established under applicable law;
• Industry best practices;
• Whether the purpose of processing is reasonably likely to justify further processing;
• Risks to individual privacy in continued processing;
• Applicable data protection impact assessments;
• IT systems design considerations/limitations; and
• The costs associated continued processing, retention, and deletion.

We will review retention periods periodically and may pseudonymize or anonymize data held for longer periods.

Children

Our Services are neither directed at nor intended for use by persons under the age of 18. We do not knowingly collect information from such individuals. If we learn that we have inadvertently done so, we will promptly delete such Personal Data if required by law. Do not access or use our Services if you are not of the age of majority in your jurisdiction unless you have the consent of your parent or guardian.

Changes to Our Privacy Policy

We may change this Policy from time to time. Please visit this page regularly so that you are aware of our latest updates. Your use of the Services following notice of any changes indicates your acknowledgement of any changes.

Regional Information

US State Privacy Rights

Click the following link to review our disclosure relating to Data Retention.

Data Rights

Under the Colorado Privacy Act (“CPA”) and other state privacy laws, residents of certain US states may have the following rights, subject to regional requirements, exceptions, and limitations.

Opt-Out (Targeted Advertising, Data Sales, Profiling) - The right to opt-out of the following:

• If we engage in Targeted Advertising (aka cross-context behavioral advertising,) you may opt-out of such processing.
• If we engage in sales of data (as defined by applicable law), you may direct us to stop selling Personal Data.
• If we engage in certain forms of “profiling” (e.g. profiling that has legal or similarly significant effects), you may opt-out of such processing.

Access - The right to receive a copy of all the specific pieces of Personal Data we have collected and maintained about you that are subject to your request, including any Personal Data held by our Service Providers in connection with our Services.

Correction - The right to correct inaccuracies in certain Personal Data that we hold about you.

Deletion - The right to delete certain Personal Data that we hold about you.

Portability - The right to request that we provide certain Personal Data through a secure method in a commonly used, readily usable electronic format.

Submission of Requests

You may submit requests by visiting sending an email to corpcomm@auditedmedia.com (please also review our Verification of Rights Request section above). If you have any questions or wish to appeal any refusal to take action in response to a rights request, contact us at corpcomm@auditedmedia.com. We will respond to any request to appeal within the period required by law.

EEA/UK/Switzerland

Scope

This section applies only to individuals located in the EEA, UK, Switzerland.

Controller

The controller of Personal Data collected under this Privacy Policy is: Alliance for Audited Media, 1600 McConnor Parkway, Suite 300 PMB 22, Schaumburg, IL 60173-6890

Rights & Choices 

You may have the following rights. Please review our verification requirements. Applicable law may provide exceptions and limitations to all rights.

Access - You may have a right to access the Personal Data we process.

Rectification - You may correct any Personal Data that you believe is inaccurate.

Deletion/Erasure - You may request that we delete your Personal Data. We may delete your data entirely, or we may anonymize or aggregate your information such that it no longer reasonably identifies you. 

Data Export/Portability - You may request that we send you a copy of your Personal Data in a common portable format of our choice. 

Restriction - You may request that we restrict the processing of Personal Data to what is necessary for a lawful basis.

Objection - You may have the right under applicable law to object to any processing of Personal Data based on our legitimate interests. We may not cease or limit processing based solely on that objection, and we may continue processing where our interests in processing are appropriately balanced against individuals’ privacy interests. In addition to the general objection right, you may have the right to object to processing:

• for Profiling purposes;
• for direct marketing purposes (we will cease processing upon your objection); and
• involving automated decision-making with legal or similarly significant effects (if any).

Regulator Contact - You have the right to file a complaint with regulators about our processing of Personal Data. To do so, please contact your local data protection or consumer protection authority.

Submission of Requests

You may submit requests to exercise your rights in data with AAM by emailing corpcomm@auditedmedia.com or by sending mail the address provided above.

Lawful Basis for Processing

Our legal basis for processing the Personal Data we collect (described above) depends on the Personal Data we collect and the context under which we collect it. In any case, we will process your Personal Data only in at least one of the following circumstances: (i) we have your consent (GDPR Art. 6(1) lit. a); (ii) where the processing is for our legitimate interests and where not overridden by the data subject’s own legitimate interests or fundamental rights and freedoms (GDPR Art. 6(1) lit. f); (iii) where we have a legal obligation to process the data (GDPR Art. 6(1) lit. c); (iv) where the Personal Data is necessary to perform a contract with you (GDPR Art. 6(1) lit. b); and (v) processing is necessary to protect the vital interests of a natural person (GDPR Art. 6(1) lit. d).

If we ask you to provide Personal Data to comply with a legal requirement or to perform a contract with you, we will make this clear and also tell you whether the requirement for that information is mandatory and explain any consequences to you if you do not provide the information. For a description of the legitimate interests for processing data, see the “Data Processing Contexts” section and the “Business Purposes” sections above.

International Transfers

We process data in the United States and other countries where our subprocessors are located. In cases where we transfer Personal Data to jurisdictions that have not been determined to provide “adequate” protections by the European Commission, we will put in place appropriate safeguards to ensure that your Personal Data are properly protected and processed only in accordance with applicable law. Those safeguards may include the use of EU/UK standard contractual clauses, or similar data transfer agreements in relevant jurisdictions, reliance on the recipient’s Binding Corporate Rules program, or requiring the recipient to certify to a recognized adequacy framework. You can obtain more information about transfer measures we use for specific transfers by contacting us using the information above.