Retail Media Measurement Certification

Becoming certified shows partners that your network or technology adheres to industry measurement best practices as validated by a trusted third-party auditor. It helps demonstrate your company’s commitment to consistency and accountability and streamline discussions with advertisers and partners around measurement standardization.

The certification promotes transparency and standardization across the industry in retail media measurement. It helps buyers make more informed decisions with reliable, consistent data, and fosters a more efficient, credible marketplace for all stakeholders.

While the scope of the certification depends on your system, generally the certification covers areas such as data collection and quality control, audience measurement, ad delivery and viewability, incrementality measurement, reporting and in-store digital media practices.

While the timing depends on the complexity of your system, most audits are completed within 60-90 days. We’ll work closely with your team to meet expectations and stay on schedule.

Our team of professional auditors are experts in media measurement, systems and reporting and managed by Certified Information System Auditors (CISA) — a globally recognized certification for auditors of information technology and business systems. Our team also participates in industry working groups shaping retail media measurement guidelines including IAB and IAB Europe.

Once certification is complete, you’ll receive a final report and the AAM certification seal to promote your achievement. If any opportunities for improvement are found, AAM will provide guidance to help optimize your measurement processes. Our communications team is also available to announce your certification.