Incrementality Certification for Commerce Media

Becoming certified shows partners that your incrementality measurement approach adheres to industry guidelines as validated by a trusted third-party auditor. It helps demonstrate your company’s commitment to accuracy, transparency and accountability and streamlines discussions with advertisers and partners.

The certification promotes transparency and validates the methodology used against industry guidelines. It helps brands evaluate the causal impact of their commerce media investments and fosters a more efficient, credible marketplace for all stakeholders.

The process evaluates how companies construct and calculate incrementality models, track ad metrics, report results and implement controls to reduce bias and external influences. It also ensures that organizations clearly communicate their methodologies, assumptions and limitations so stakeholders can confidently evaluate the results.

While the timing depends on the complexity of your system, most audits are completed within 60-90 days. We’ll work closely with your team to meet expectations and stay on schedule.

Our team of professional auditors are experts in media measurement, systems and reporting and managed by Certified Information System Auditors (CISA) — a globally recognized certification for auditors of information technology and business systems. Our team also participates in industry working groups shaping retail media measurement guidelines including IAB and IAB Europe.

Once certification is complete, you’ll receive a final report including recommendations for improvement, if needed. Your company will also receive the AAM certification seal to promote your achievement and will be included on AAM’s Assurance List, a directory of clients that have demonstrated their commitment to transparency through independent audits.