Retail Media Measurement Certification

Becoming certified shows partners that your network or technology adheres to industry measurement best practices as validated by a trusted third-party auditor. It helps demonstrate your company’s commitment to consistency and accountability and streamline discussions with advertisers and partners around measurement standardization.

Certification promotes transparency and standardization across the industry. It helps buyers make more informed decisions with reliable, consistent data, and fosters a more efficient, credible marketplace for all stakeholders.

While the scope of the certification depends on your system, generally the certification covers areas such as data collection and quality control, audience measurement, ad delivery and viewability, incrementality measurement, reporting and in-store digital media practices.

AAM’s Incrementality Certification independently validates a company’s incrementality methodology to accurately measure whether advertising drove business results. The certification evaluates methodologies used, reporting processes and disclosure practices against industry frameworks and best practices to help organizations demonstrate transparency, accountability and credibility.

While the timing depends on the complexity of your system, most audits are completed within 60-90 days. We’ll work closely with your team to meet expectations and stay on schedule.

Our team of professional auditors are experts in media measurement, systems and reporting and managed by Certified Information System Auditors (CISA) — a globally recognized certification for auditors of information technology and business systems. Our team also participates in industry working groups shaping retail media measurement guidelines including IAB and IAB Europe.

Once certification is complete, you’ll receive a final report and the AAM certification seal to promote your achievement. Your company will also be included on AAM’s Assurance List – a directory of AAM-audited and certified companies. If any opportunities for improvement are found, AAM will provide guidance to help optimize your measurement processes. Our communications team is also available to announce your certification.