We felt that it was important to partner with an experienced audit company that could make suggestions for process improvements to ensure that our system correctly works every single time.
Increase credibility for your ad delivery and measurement systems.
As technology advances and advertisers demand greater media transparency, it’s critical your clients and partners know your company provides a reliable and accurate ad delivery system. Industry certifications demonstrate your company’s adherence to industry standards and foster greater transparency and trust with your partners.
AAM is an approved auditor for certification programs created by leading industry organizations including IAB Tech Lab and the Trustworthy Accountability Group (TAG).
GET CERTIFIED
Helping you meet your compliance goals.
AAM provides independent verifications to help your organization stand out for your commitment to industry standards and quality.
An independent audit of your ad delivery and measurement system to verify you are providing your partners with accurate, reliable and consistent metrics.
AAM provides verification for IAB Tech Lab’s compliance programs for measurement (desktop/display, video, mobile app, mobile web, viewable impressions and IVT), podcast measurement and data transparency.
AAM is an approved auditor to certify companies for TAG’s brand safety, anti-fraud and anti-malware programs.
AAM auditors help you prepare for your MRC accreditation by examining your documentation and records to identify any gaps.
If you're unsure how your business needs fit into a particular industry certification program, we can help explore your options and find a solution that meets your needs.
AAM INDUSTRY CERTIFICATION CLIENTS
CERTIFICATION PROCESS
How digital transparency and measurement certifications work.
While each engagement is customized depending on the unique standards of the certification program, the AAM process includes four basic steps.
Consultation
AAM meets with your organization to determine the scope of your review, discuss what documentation is needed and provides an overall explanation of the process and timing.
Collaboration
AAM collects evidence to support the certification including interviews with subject matter experts, process demonstrations, testing and additional evidence gathering. During this phase, we will meet with your team via video calls to answer questions and facilitate the process.
Review
Includes gathering data and other records to complete the certification and review of these materials.
Report
AAM provides a comprehensive management report indicating compliance to the industry program including recommendations for improvement, if necessary. Upon successful completion, AAM provides the certifying body with its report and independent attestations.
FREQUENTLY ASKED QUESTIONS
Answers to some common audit questions.
Timing depends on the complexity of the project. Each engagement begins with an initial assessment that sets the stage and helps develop a timeline. AAM works to minimize the time clients need to dedicate to the certification process.
All certifications are performed with consideration to generally accepted industry best practices and standards published by:
- Interactive Advertising Bureau
- IAB Tech Lab
- Media Rating Council
- Trustworthy Accountability Group
Our team of professional auditors are experts in media measurement and reporting systems. Our audit team is managed by Certified Information System Auditors (CISA)—a globally recognized certification for auditors of information technology and business systems—as well as Certified Public Accountants. Ongoing training and participating in industry working groups from the IAB, MRC and TAG ensures our team stays current with the latest technology and industry developments.
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