The recognized leader in media assurance.

The Alliance for Audited Media is the industry’s assurance partner. Founded in 1914 by the Association of National Advertisers as the Audit Bureau of Circulations (ABC), AAM has evolved from verifying print circulation to providing assurance across the media and advertising ecosystem. In 2023, AAM merged with BPA Worldwide to become the largest not-for-profit media assurance organization governed by a board of directors representing agencies, marketers and publishers.

Our mission is to collaborate with the industry to set standards and develop assurance programs that bring greater transparency to channels including digital, print, retail media, events, out-of-home, ad tech and more. Our assurance solutions can be applied across the industry with the goal of helping:

• Publishers stand out to leading advertisers who rely on AAM data to discover media partners committed to providing accurate, transparent audience data
  
  
• Advertisers identify trustworthy, verified partners who will safeguard their media investments and deliver measurable results
  
  
• Media agencies gain an unparalleled view of the media landscape through our custom tools including the Media Intelligence Center and AAM’s Assurance List
  
  
• Ad tech providers gain insights into their ad delivery and measurement systems, receive recommendations for optimization and improvement and stand out for their commitment to implementing industry best practices and guidelines
  
  
• Industry partners strengthen their certification programs by providing third-party assurance that standards and best practices are met
  
  

AAM partners with leading organizations including the Association of National Advertisers (ANA), Interactive Advertising Bureau (IAB), IAB Tech Lab, Trustworthy Accountability Group (TAG), the Events Industry Council (EIC), Point of Care Marketing Association (POCMA) and others to set industry standards and develop assurance programs that promote greater transparency and accountability.

Together with our members and partners, we are committed to setting universal benchmarks for media transparency, helping develop accountability solutions and promoting excellence that elevates the entire industry.