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      WHY AN ETHICAL AI CERTIFICATION?

      Show your commitment to transparency and responsible AI use.

      Artificial intelligence presents exciting opportunities for media companies, but it also brings challenges that can impact reader trust and brand reputation. AAM’s Ethical AI Certification helps you prioritize transparency, accountability and ethical best practices when implementing AI technologies.

       

      This certification is built on AAM’s Ethical AI Framework and addresses key areas such as disclosure, human oversight, privacy, bias and risk management. By becoming certified, you’ll demonstrate your leadership in responsible AI adoption and build confidence among readers, advertisers and stakeholders.

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      1

      Consultation

      AAM meets with your organization to determine the scope of the review, what documentation is needed and to provide an overall explanation of the process and timing.

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      2

      Collaboration

      We gather records and documents needed to complete the certification including interviews with subject matter experts, process demonstrations and additional evidence gathering. During this phase, we will meet with your team via video calls to answer questions and facilitate the process.

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      3

      Review

      AAM examines the documentation and requests additional evidence to support the certification opinion.

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      4

      Report

      We provide you with a report that includes recommendations for improvements, if needed. Once you successfully complete the process, AAM will issue a certification seal that you can include on your website and promotional materials.

      Ask us how we can help you implement AI transparently.
      FREQUENTLY ASKED QUESTIONS

      Answers to some common audit questions.

      As AI integrates into media workflows, ethical implementation is critical to maintaining audience trust. AAM’s certification gives your media company a framework to adopt AI responsibly, ensuring transparency and trust is maintained with audiences and advertisers.

      The certification helps your media organization stand out by demonstrating a commitment to transparent AI implementation. You also gain insights into how your current AI practices align with industry best practices and receive recommendations for improvement from our team of experts.

      Advertisers and readers want to know that AI is being used responsibly. The certification provides independent validation that your organization is following industry best practices for AI use. This transparency helps build stronger relationships with audiences and boosts confidence with advertisers.

      Certified organizations receive a certification report, seal, and additional promotional support to help communicate their commitment to transparency to their partners.

      Our experienced audit team evaluates your organization’s implementation of AI best practices against AAM’s Ethical AI Framework. AAM’s team stays current on AI developments and works closely with industry leaders to ensure the certification reflects emerging AI standards.

      We’re here to help.

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