AAM truly understands the complexities of the ad tech ecosystem. They make TAG compliance seamless and provide thoughtful recommendations tailored to our processes.
Increase credibility and transparency for your system.
In a market increasingly driven by proprietary measurement and AI-powered platforms, it is critical that your clients have confidence in how your platform processes data, how its algorithms function and how it reports accurate and reliable results.
An AAM Platform Certification provides independent, third-party validation that your technology performs as designed and delivers against your stated methodology or industry guidelines for measurement and data quality. Our team’s consultative approach provides trusted guidance and support to help you meet certification requirements with confidence.
For platforms selling into brands, agencies, publishers or other categories, certification helps answer the questions buyers are already asking:
- Can we trust the measurement?
- Are the algorithms doing what they say they do?
- Is the platform aligned with industry standards and expectations?
AAM is also an approved auditor for leading industry compliance programs from the IAB Tech Lab and the Trustworthy Accountability Group (TAG) in areas including digital transparency and measurement, brand safety, anti-fraud and anti-malware.
An independent audit of your system’s technology and methodologies to verify you are providing your partners with accuracy and transparency.
AAM provides verification for IAB Tech Lab’s compliance programs for measurement (desktop/display, video, mobile app, mobile web, viewable impressions and IVT), podcast measurement and data transparency.
AAM is an approved auditor to certify companies for TAG’s brand safety, anti-fraud and anti-malware programs.
AAM auditors help you prepare for your MRC accreditation by examining your documentation and records to identify any gaps before MRC review.
If you're unsure how your business needs fit into a particular industry certification program, we can help explore which certifications best align with your business model, buyers and go-to-market strategy.
AAM’s audit process is well-structured and managed by a reliable team, and our collaboration has always been efficient and professional. We confidently recommend AAM to any organization seeking TAG or EDAA certification.
AAM INDUSTRY CERTIFICATION CLIENTS
Consultation
AAM meets with your organization to determine the scope of your review, discuss what documentation is needed and provides an overall explanation of the process and timing.
Collaboration
AAM collects evidence to support the certification including interviews with subject matter experts, process demonstrations, testing and additional evidence gathering. During this phase, we will meet with your team via video calls to answer questions and facilitate the process.
Review
Includes gathering data and other records to complete the certification and review of these materials.
Report
AAM provides a comprehensive management report indicating compliance to the industry program including recommendations for improvement, if necessary. Upon successful completion, AAM provides the certifying body with its report and independent attestations.
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