MAGAZINE MEDIA 360°
Get a 360° view of magazine media reach.
Gain a comprehensive view of magazine media brands with AAM’s Magazine Media 360° report. This free industry report measures magazine audiences across multiple platforms and formats — print and digital editions, desktop and mobile websites, and video — to provide a 360° picture of magazine media reach.
Released quarterly, Magazine Media 360° features data from leading third-party vendors including MRI-Simmons, Ipsos and Comscore. The report includes individual channel data for U.S. magazine media brands as well as aggregated audience and year-over-year comparisons for an all-encompassing look at today’s diverse magazine brands. The report is free to download in Excel.
Here are six things you can learn in the Magazine Media 360° report.
Print and Digital Editions
Magazine Media 360° features the estimated, unduplicated readership of a brand’s print and digital average issue as measured by either MRI-Simmons or Ipsos.
An audit of an ad campaign that runs on digital wallboards, waiting room TVs, or interactive tablets. The audit may include location list matching, playlog analysis and in-person observations.
Website Visitors
See the number of unique visitors to a brand’s website on either a desktop or laptop computer. Measured by Comscore, the user must have visited at least once during the reporting period to qualify.
An audit of an ad campaign that runs on digital wallboards, waiting room TVs, or interactive tablets. The audit may include location list matching, playlog analysis and in-person observations.
Mobile Website Visitors
View the number of unique visitors to the magazine brand’s website on a mobile device. Users must have visited at least once during the reporting period, measured by ComScore.
An audit of an ad campaign that runs on digital wallboards, waiting room TVs, or interactive tablets. The audit may include location list matching, playlog analysis and in-person observations.
Videos
Understand the number of unique video viewers, which represents the audience who watched a video at least once in the reporting period using a publisher-owned or operated video player or through a clearly branded video channel. This data is also measured by ComScore.
An audit of an ad campaign that runs on digital wallboards, waiting room TVs, or interactive tablets. The audit may include location list matching, playlog analysis and in-person observations.
Total 360°
See a total reach of the magazine brand’s audience across all platforms, which is a calculation of adding the readership of their print and digital editions, website visitors, mobile website visitors and video viewers.
An audit of an ad campaign that runs on digital wallboards, waiting room TVs, or interactive tablets. The audit may include location list matching, playlog analysis and in-person observations.
Comparable Data
Review comparable data for the previously mentioned metrics, including year-over-year numeric changes and percent changes, and year-to-date averages and percent changes.
An audit of an ad campaign that runs on digital wallboards, waiting room TVs, or interactive tablets. The audit may include location list matching, playlog analysis and in-person observations.
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