Alliance for Audited Media Launches Independent Digital Inventory Evaluation Solution

AAM Media Signal Select Enhances Media Discovery and Planning with Independent Information

SCHAUMBURG, Ill. (Jan. 22, 2025) – The Alliance for Audited Media (AAM), a not-for-profit media assurance provider, launched a solution to independently evaluate digital inventory. AAM Media Signal Select provides an impartial analysis of how digital inventory aligns with industry best practices for user experience, privacy, anti-fraud and site identity. The tool helps media buyers to make informed, efficient media planning decisions.

"AAM has always been the place media buyers turn to for trusted media metrics," said Rich Murphy, AAM’s CEO, president and managing director. "AAM Media Signal Select provides buyers with impartial information about digital inventory, which they can use to find media partners that best align with their brand."

AAM worked with its media agency members to understand which signals were most important when evaluating digital media properties and how those signals align with evolving industry guidance.

Using a combination of automated processes and human review, AAM evaluates digital inventory for signals related to user experience, privacy and data security, anti-fraud and site identity. Through an easy-to-use interface, buyers can select their preferred signals to find premium media and develop inclusion lists. The solution identifies verified digital inventory that may be integrated into media buying platforms.

AAM Media Signal Select can also help media companies identify and better understand the signals that are important to buyers and how these signals may be impacting their revenue performance. Supply-side platforms (SSPs) and exchanges can also use the tool to identify and curate quality inventory.

This beta release includes over 1,000 media properties. The number of media properties included in AAM Media Signal Select is regularly updated and expanded to help buyers make decisions based on current, accurate data.

Contact AAM for more information, a demo or access to the beta version of the solution.

ABOUT THE ALLIANCE FOR AUDITED MEDIA

As the largest not-for-profit media assurance organization, the Alliance for Audited Media delivers impartial, credible data to help media buyers buy and sellers sell. AAM works alongside the media and advertising industry to establish standards that can be verified independently, ensuring the legitimacy of the businesses that drive media's progress. AAM also provides verification for compliance programs including brand safety, privacy, sustainability and tech assurance. Learn more at auditedmedia.com. 

Media Contact:

Erin Boudreau, erin.boudreau@auditedmedia.com or (224) 366-6934