A FOUNDATION BUILT ON TRUST

Powering transparency in point-of-care.

As point-of-care advertising grows, so does the need for accountability. Independent, third-party audits strengthen trust between buyers and sellers. Our cost-effective, impartial assessments go behind the scenes to determine whether a print or digital system is delivering accurate, reliable and consistent data and provides the highest level of media assurance. As a member and approved auditor for the Point of Care Marketing Association (POCMA), we work with industry leaders to set standards and best practices for verifying print and digital point-of-care media.

POINT-OF-CARE MEDIA AUDITS

What is audited in point-of-care media?

AAM offers a variety of services to meet the unique needs of point-of-care media including campaign audits, network audits and platform certifications.

 

Campaign Audits

Analysis of a specific ad campaign to determine whether the data collected meets the deliverable outlined in the contract.

 

An audit of an ad campaign that runs on digital wallboards, waiting room TVs, or interactive tablets. The audit may include location list matching, playlog analysis and in-person observations.


An audit of an ad campaign running in waiting room magazines, brochures, on printed wallboards or free-standing displays. It may include location list matching, analysis of distribution records and confirmation of receipt via in-person observation or phone.

 

Network Audits

Analysis of a point-of-care media provider's network assets.

 

Verifies the number of locations in the network. A minimum of one device must be found operational during a physical audit.


Verifies the number of locations where there are physical assets in place. In-person observations are a key component of a network audit.

 

Platform Certification

Analysis of policies, procedures and controls to ensure the media provider's ad delivery system provides accurate, reliable and consistent results. Once certified, continuous auditing provides ongoing assurance.

 

A deep analysis of the entire ad delivery system includes location onboarding/updating, campaign setup, data collection, measurement and filtration processes, general IT controls, data retention, business continuity planning and reporting.


A deep analysis of the POC media company’s total distribution network and the processes and controls in place to ensure accurate delivery including the process in place to onboard and update locations.

THE AUDIT PROCESS

How point-of-care media audits work.

While each audit is customized depending on the unique characteristics of the media provider’s system, all AAM audits include three basic steps.

1

Pre-Audit Assessment and Initial System Evaluation

The audit begins with a system risk assessment to gain an understanding of how ads are delivered and measured, as well as how network locations are onboarded and maintained. The intention is to expose gaps in the process, shape the audit scope and educate the media provider about industry standards.

2

Reviewing and Testing

The POC media provider’s system is evaluated to determine if it can prevent errors or detect and correct errors when they do occur. AAM auditors examine the media provider’s documents and data. Statistically relevant sampling is used to confirm product receipt or installation and validate the distribution claim by contacting or visiting a certain percentage of locations.

3

Reporting

When the audit is complete, AAM issues a report to the media provider summarizing the audit findings as well as recommending process improvements. Reports may also be sent directly to media buying companies.

A SAMPLE OF AAM POINT-OF-CARE CLIENTS
FREQUENTLY ASKED QUESTIONS

Review answers to some common questions.

Third-party audits help reduce questions advertisers might have about data accuracy and reporting. By committing to an audit, point-of-care media companies are demonstrating that they are committed to transparency and are doing everything possible to provide advertisers with accurate data and a quality advertising platform. The more providers that are audited, the stronger and more transparent the industry becomes.

Audits help trusted networks stand out to advertisers by giving them proof that the provider has been vetted and reviewed by a third party. When purchasing audited media, buyers can expect their advertisements to be delivered to locations that match the media provider’s claims. Purchasing through unaudited channels increases the risk of ad spend being wasted on media that doesn’t deliver expected results.

Third-party audits help quality media providers stand out by providing advertisers with evidence that their system is producing accurate, reliable and consistent metrics. By providing advertisers with audited data, you are demonstrating your commitment to transparency, which helps build stronger relationships with your clients.

Yes. Both digital and print audits may include in-person observations. During a physical audit, an AAM representative will visit the location to verify that the marketing program is operating as represented. This may include confirmation that the printed materials are being displayed or that a digital device is fully operational. Geo-timestamped digital photos are made available to the POC media provider to support audit findings.

Every audit goes through an initial verification process to establish benchmarks and verify that the underlying internal controls are working properly. Once the initial audit is complete and benchmarks are established, the system will undergo monthly testing to ensure that the relevant controls are still functioning as intended and measurements are accurate. Any anomalies detected that impact reporting are corrected in a timely manner. Continuous verification provides a more robust and timely approach compared to an annual audit.

All AAM audits are performed with consideration to industry-established standards including:
• Point of Care Marketing Association (POCMA) Verification and Validation Guidance
• Interactive Advertising Bureau (IAB) Ad Campaign Measurement & Audit Guidelines
• Mobile Web Advertising Measurement Guidelines
• Generally accepted industry best practices

AAM is an independent, not-for-profit organization governed by a board of directors representing agencies, marketers and publishers. We were founded in 1914 to bring order and transparency to media. As point-of-care media has evolved, so has the need for greater transparency and assurance. We are fulfilling this need by taking our extensive print and digital auditing experience and seamlessly applying it to point-of-care media.

Our team of professional auditors are experts in print and digital media measurement, systems and reporting. Our digital audit team is managed by Certified Information System Auditors (CISA)—a globally recognized certification for auditors of information technology and business systems. Ongoing training ensures our team stays current with the latest technology and industry developments, which enables us to take established audit processes and apply them to point-of-care media.

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By being proactive and engaging in certification, we are giving our clients greater confidence in us as partners.

David Linetsky, SVP of Life Sciences, Phreesia
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AAM is a valued partner. They are responsive, provide excellent service and can quickly and easily articulate reports to veteran clients as well as those who have never seen an audit before.

John Kenyon, Vice President, Managing Director POC, Targeted Media Health
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Compliance and verification are at the forefront of every Mesmerize patient education campaign. AAM has proven to be an outstanding audit partner, delivering accurate, independent and thorough analysis of our media campaigns.

Craig Mait, President and Chief Revenue Officer, Mesmerize

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