Audits differentiate quality digital publishers.
Digital advertising fraud is a multibillion-dollar global problem that affects everyone. In today’s programmatic environment, it's hard to differentiate quality publishers with human audiences from all others, making it challenging for media buyers to determine which sites are safe for their investment. Marketers waste money, and publishers lose revenue.
Digital Publisher Audits are part of a complementary set of industry assurance solutions supported by the Association of National Advertisers. The AAM Digital Publisher Audit addresses assurance at the publisher level by analyzing website traffic and the publisher’s adherence to best business practices. After the initial audit is complete, traffic is continuously monitored and baseline variances are mitigated if necessary.
Publisher transparency is key in gaining media buyers' trust. Third-party audits help quality publishers stand out and improve outcomes for marketers.
DIGITAL PUBLISHER AUDIT PROCESS
How a Digital Publisher Audit works.
The audit is a holistic solution conducted at the publisher level and includes:
Stand out as an audited publisher.
Audited domains are activated throughout the digital media buying ecosystem in several ways. Publishers that successfully complete the audit are:
- Included on the AAM Audited Domain List, which marketers use to build inclusion lists and prioritize publishers in DSPs.
- Featured in AAM’s Media Intelligence Center, a platform accessed by thousands of media professionals each year.
- Included in the IAB Tech Lab Compliance Registry, a free online resource listing companies that have successfully completed select industry compliance programs.