Through third-party audits, buyers can differentiate quality sites, analyze traffic and clearly see the difference between audited publishers and those who are running fraudulent sites.
Publisher audits help the media marketplace transact with trust.
In today’s media ecosystem with thousands of media options available, quality publishers need tools to stand out to media buyers. AAM's verification services:
- Establish greater transparency between media buyers and sellers
- Help publishers confidently present their audience across channels to buyers
- Help buyers identify trusted media partners
AAM-audited publishers receive a unique profile to share their validated audience data and become part of our data distribution network that top marketers and media buying agencies rely on to find verified cross-channel data. Find out more about the benefits of AAM membership.
SOLUTIONS
Verify your audience across channels.
Digital Media
Verify your digital reach
AAM provides solutions to verify data for:
- Websites
- Digital editions
- Subscriptions
- Newsletters
- Social media
- Apps
- Podcasts
- ...or any other channels you use to reach your audience
An audit of an ad campaign that runs on digital wallboards, waiting room TVs, or interactive tablets. The audit may include location list matching, playlog analysis and in-person observations.
Print Media
Audit solutions for diverse products
Our print verification solutions for news, magazine and business media include:
- Paid and free subscriptions
- Newsstand sales
- Inserts and flyer distribution
- Postal audits
- Pass-along receivership
An audit of an ad campaign that runs on digital wallboards, waiting room TVs, or interactive tablets. The audit may include location list matching, playlog analysis and in-person observations.
Events
Validate your event attendance
Our event audits verify registration, attendance and demographic data for:
- In-person events
- Webinars
- Hybrid events
An audit of an ad campaign that runs on digital wallboards, waiting room TVs, or interactive tablets. The audit may include location list matching, playlog analysis and in-person observations.
AAM puts verified publisher data in front of decision makers.
AAM data is the foundation for media planning and analysis across the media ecosystem. Media buying agencies rely on our industry-leading Media Intelligence Center to find media partners and trusted data. This database includes AAM profiles — a custom, visual way for you to share your complete brand story with AAM-verified data.
Your brand will be included on The Assurance List, a directory of AAM-audited publishers. Searchable on AAM's public site, the 'A' List expands your brand's reach beyond registered users of the Media Intelligence Center.
AAM works with media buying agencies such as Novus/Agenti Media and Retail Print Media to integrate your verified data into their planning systems.
THESE TOP MEDIA AGENCIES USE AAM DATA
Understanding
Each engagement begins with a conversation between you and the AAM team to better understand the scope and develop an audit plan. AAM provides an overview of the process and answers any questions.
Collaboration
AAM gathers data and records needed to complete the audit and answers questions you might have about the process.
Review
Auditors review the data and records and contact you with questions for clarification. Most audits are conducted digitally to minimize disruption to your daily operations. If infield testing is needed, we’ll work with you to schedule it at a convenient time.
Report
AAM provides a summary of its findings including suggestions for improvement, if needed. Your data is distributed in the Media Intelligence Center and throughout AAM’s network to give it maximum exposure to media buying decision makers.
We’re here to help.
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