WHY AAM-AUDITED MEDIA?
Increase assurance, control and ROI with audited media.
When you are investing advertising dollars, audits provide foundational control over where your ads run, confidence that you are advertising with legitimate publishers, and assurance that your ads are delivered to the intended audience. Audits allow marketers to differentiate audited media from the millions of media options that carry advertising.
AAM provides data and assurance through:
- The Media Intelligence Center, an online database of North America's top publishers.
- Magazine Media 360°, a comprehensive view of magazine media brands across multiple platforms and formats.
- The AAM Audited Domain List, a listing of properties that have completed AAM's Digital Publisher Audit.
Number of registered Media Intelligence Center users
Source: AAM analytics as of April 2022
Report downloads in 2021
Source: AAM analytics
Multi-point audit analyses performed in AAM's Digital Publisher Audit
Source: AAM analytics
WHAT AAM CAN DO FOR YOU
Build your media plan on a foundation of certainty.
AAM independently verifies digital, print and point-of-care media and provides information about those properties to help build media plans and buys. When you join AAM, you can:
Access publisher data.
Receive unlimited access to AAM’s Media Intelligence Center, which houses data for nearly 1,400 publishers, including individual publisher profiles and analysis tools for large datasets.
Build your inclusion list.
For a look into AAM audited digital publishers, access AAM’s Audited Domain List to help build your inclusion list.
Fill out the form below to request a list of media outlets audited by AAM for the Journalism Trust Initiative, a program developed to certify media outlets committed to transparency and ethics in journalism.
Get data delivered directly to you.
AAM distributes data directly to several media buying organizations to integrate into their systems.
Learn about using audited media.
AAM offers custom training sessions—from digital assurance to circulation 101—for teams and organizations. Attend AAM webinars and access the support center to learn how to make the most of AAM data.
When we’re putting together a strategic publishing recommendation, we consider titles that are audited first. When a publication is audited, we have proof of circulation quality.
When you look at campaign data in the context of quality and resulting conversions, you quickly see that if you are buying quality publishers, you have better outcomes.
At its core, AAM is the gold standard and advertisers do put a stake in that reputation.
We’re here to help.
Have questions about audits, data, trends or training? Let us know what you’re looking to find or sign up for our emails to get the latest news and views.
