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ANALYSIS & TRAINING
Analyzing Print Data
AAM’s Media Intelligence Center houses a wealth of data to better understand publisher markets and plan media buys.
WHY USE AUDITED MEDIA?
Trusted data for confident media plans.
AAM’s Media Intelligence Center is the industry source for credible, verified circulation and audience information essential to developing informed media plans and better understanding publisher markets. AAM audits guarantee the data populated throughout the Media Intelligence Center is comprehensive and trusted while the publishers and buyers on the AAM board ensure the information reflects today’s fast-paced media environment.
Whether you need a quick circulation statistic from a magazine report, detailed ZIP code data for a news media market or brand information for several titles, AAM’s Media Intelligence Center is sure to have the information you need. Some of the most popular data in the Media Intelligence Center includes:
Subscriptions and Newsstand Sales
All AAM clients — news, magazine and business media — report detailed circulation data including breakouts by paid and nonpaid subscriptions and newsstand sales. Additional granular details highlight where publications were delivered and who received the copies.
An audit of an ad campaign that runs on digital wallboards, waiting room TVs, or interactive tablets. The audit may include location list matching, playlog analysis and in-person observations.
Geographic Analysis
For U.S. news media, ZIP code data is the most searched category in the Media Intelligence Center and our unique heat-mapping tool provides a visual of newspaper distribution in any market. Magazine and business media feature circulation breakouts by state or province.
An audit of an ad campaign that runs on digital wallboards, waiting room TVs, or interactive tablets. The audit may include location list matching, playlog analysis and in-person observations.
Trending Information
The ability to understand a publication’s long-term performance is valuable and AAM offers more than 10 years of historical data for maximum analysis. Use our five-year trend reports for quick at-a-glance analysis or dig deeper into the data for a broader perspective.
An audit of an ad campaign that runs on digital wallboards, waiting room TVs, or interactive tablets. The audit may include location list matching, playlog analysis and in-person observations.