ANALYSIS & TRAINING
Understanding Digital Publishers
Learn more about how AAM offers assurance to buyers with the Digital Publisher Audit and see which media brands are committed to quality.
HOW A DIGITAL PUBLISHER AUDIT PROVIDES CONFIDENCE
AAM Digital Publisher Audits validate human audiences.
Ad fraud jeopardizes the viability of digital marketing by creating a situation where it’s nearly impossible to confidently know whether your ads are displayed on legitimate publishing sites to humans and not bots.
That’s why AAM developed the Digital Publisher Audit so marketers can confidently differentiate valid publishers with human audiences from millions of undesirable sites.
Working cohesively with other industry solutions, Digital Publisher Audits provide a new layer of independent, third-party assurance by providing marketers with:
Assurance
AAM’s holistic audit approach begins with a thorough review of the publisher's business practices and comprehensive analysis of their website traffic, providing you with unprecedented transparency into their business values. Once the initial audit is complete, AAM continuously monitors website traffic to ensure that the publisher’s commitment to quality runs throughout their entire digital advertising operation providing you with ongoing assurance.
Control
Publishers who successfully complete the audit are included on the AAM Audited Domain list which is useful for building allow lists and prioritizing publishers in direct to publisher placement, private marketplace and programmatic buys. By choosing audited publishers, you have better control over where your ads run, know that the sites where you advertise are legitimate, and know that your ads are displayed to humans.
Improved ROI
Websites audited by AAM prove they’re legitimate and ensure your ads are delivered to quality, human audiences. Cutting invalid traffic from your media buys and delivering your ads to human audiences is guaranteed to improve your ROI.
More than 1 in 3 digital buyers said increasing levels of ad fraud is a programmatic challenge
Source: Digital Ad Fraud 2020, eMarketer, February 2020
Amount of money lost to ad fraud globally in 2019
Source: You’re being used to steal $50 billion in digital advertising, Fast Company, February 2019
Of digital media professionals said ad fraud mitigation is an important tactic for quality media
Source: Ad Fraud and Responding to Media Quality Challenges in 2020, Marketing Charts, February 2020
DIGITAL PUBLISHER AUDIT PARTICIPANT LIST
See the publishers committed to delivering quality audiences.
The Digital Publisher Audit participant list highlights media companies committed to digital quality and transparency. These organizations have completed the AAM Digital Publisher Audit. For a list of AAM certified website URLs, please download the AAM Audited Domain List.
Media Company (Click to sort Ascending) | Brand (Click to sort Ascending) | Continuously Audited Since (Click to sort Ascending) |
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FIND AUDITED PUBLISHERS
Download the Audited Domain List.
The domains included on this list have completed the AAM Digital Publisher Audit and are under continuous monitoring. Please complete the form to receive the downloadable list via email. By submitting your information, you agree to receive periodic emails from AAM with the updated Audited Domain List.
