Understanding Digital Publishers

Learn more about how AAM offers assurance to buyers with the Digital Publisher Audit and see which media brands are committed to quality. ...

Understanding Digital Publishers

AAM Digital Publisher Audits validate human audiences.

Ad fraud jeopardizes the viability of digital marketing by creating a situation where it’s nearly impossible to confidently know whether your ads are displayed on legitimate publishing sites to humans and not bots.

That’s why AAM developed the Digital Publisher Audit so marketers can confidently differentiate valid publishers with human audiences from millions of undesirable sites.


Working cohesively with other industry solutions, Digital Publisher Audits provide a new layer of independent, third-party assurance by providing marketers with:

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AAM’s holistic audit approach begins with a thorough review of the publisher's business practices and comprehensive analysis of their website traffic, providing you with unprecedented transparency into their business values. Once the initial audit is complete, AAM continuously monitors website traffic to ensure that the publisher’s commitment to quality runs throughout their entire digital advertising operation providing you with ongoing assurance.

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Publishers who successfully complete the audit are included on the AAM Audited Domain list which is useful for building allow lists and prioritizing publishers in direct to publisher placement, private marketplace and programmatic buys. By choosing audited publishers, you have better control over where your ads run, know that the sites where you advertise are legitimate, and know that your ads are displayed to humans.

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Improved ROI

Websites audited by AAM prove they’re legitimate and ensure your ads are delivered to quality, human audiences. Cutting invalid traffic from your media buys and delivering your ads to human audiences is guaranteed to improve your ROI.



See the publishers committed to delivering quality audiences.

AAM-audited digital publishers are committed to digital quality and transparency. For a list of AAM certified website URLs, please scroll down to download the AAM Audited Domain List.

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Download the Audited Domain List.

The domains included on this list have completed the AAM Digital Publisher Audit and are under continuous monitoring. Please complete the form to receive the downloadable list via email. By submitting your information, you agree to receive periodic emails from AAM with the updated Audited Domain List.