AAM Digital Publisher Audits validate human audiences.

Ad fraud jeopardizes the viability of digital marketing by creating a situation where it’s nearly impossible to confidently know whether your ads are displayed on legitimate publishing sites to humans and not bots.

That’s why AAM developed the Digital Publisher Audit so marketers can confidently differentiate valid publishers with human audiences from millions of undesirable sites.


Working cohesively with other industry solutions, Digital Publisher Audits provide a new layer of independent, third-party assurance by providing marketers with:



AAM’s holistic audit approach begins with a thorough review of the publisher's business practices and comprehensive analysis of their website traffic, providing you with unprecedented transparency into their business values. Once the initial audit is complete, AAM continuously monitors website traffic to ensure that the publisher’s commitment to quality runs throughout their entire digital advertising operation providing you with ongoing assurance.



Publishers who successfully complete the audit are included on the AAM Audited Domain list which is useful for building allow lists and prioritizing publishers in direct to publisher placement, private marketplace and programmatic buys. By choosing audited publishers, you have better control over where your ads run, know that the sites where you advertise are legitimate, and know that your ads are displayed to humans.


Improved ROI

Websites audited by AAM prove they’re legitimate and ensure your ads are delivered to quality, human audiences. Cutting invalid traffic from your media buys and delivering your ads to human audiences is guaranteed to improve your ROI.



See the publishers committed to delivering quality audiences.

AAM-audited digital publishers are committed to digital quality and transparency. For a list of AAM certified website URLs, download the AAM Audited Domain List.

Media Company Brand Continuously Audited Since
The Globe And Mail Inc. The Globe and Mail 12/1/2021
Mcclatchy Company 12/1/2022
Mcclatchy Company 12/1/2022
Mcclatchy Company 12/1/2022
Mcclatchy Company 12/1/2022
Mcclatchy Company 12/1/2022
Mcclatchy Company Herald-Sun 12/1/2022
Mcclatchy Company The Miami Herald 12/1/2022
Mcclatchy Company El Nuevo Herald 12/1/2022
Mcclatchy Company Ledger-Enquirer 12/1/2022
Mcclatchy Company The Wichita Eagle 12/1/2022
Mcclatchy Company News & Observer 12/1/2022
Mcclatchy Company Centre Daily Times 12/1/2022
Mcclatchy Company Miami Herald/El Nuevo Herald 12/1/2022
Mcclatchy Company Fort Worth Star-Telegram 12/1/2022
Mcclatchy Company Lexington Herald-Leader 12/1/2022
Mcclatchy Company Tri-City Herald 12/1/2022
Mcclatchy Company Olympian 12/1/2022
Mcclatchy Company Bellingham Herald 12/1/2022
Mcclatchy Company Herald 12/1/2022
Mcclatchy Company Telegraph 12/1/2022
Mcclatchy Company Bradenton Herald 12/1/2022
Mcclatchy Company Tribune 12/1/2022
Mcclatchy Company Sacramento Bee 12/1/2022
Mcclatchy Company Merced Sun-Star 12/1/2022


Download the Audited Domain List.

The domains included on this list have completed the AAM Digital Publisher Audit and are under continuous monitoring. Please complete the form to receive the downloadable list via email. By submitting your information, you agree to receive periodic emails from AAM with the updated Audited Domain List.


Through third-party audits, buyers can differentiate quality sites, analyze traffic and clearly see the difference between audited publishers and those who are sourcing traffic or running fraudulent sites.

Jeanne Finegan, Managing Director, Head, Kroll Notice Media

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