WHY USE AUDITED MEDIA?

AAM Digital Publisher Audits validate human audiences.

Ad fraud jeopardizes the viability of digital marketing by making it nearly impossible to confidently know whether your ads are displayed on legitimate publishing sites viewable to humans and not bots.

 

That's why AAM developed the Digital Publisher Audit so marketers can confidently differentiate valid publishers with human audiences from millions of undesirable sites.

 

Working cohesively with other industry solutions, Digital Publisher Audits provide a new layer of independent, third-party assurance by providing marketers with:

 

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Assurance

AAM’s holistic audit approach begins with a thorough review of the publisher's business practices and comprehensive analysis of their website traffic, providing you with unprecedented transparency into their business values. Once the initial audit is complete, AAM continuously monitors website traffic to ensure that the publisher’s commitment to quality runs throughout their entire digital advertising operation providing you with ongoing assurance.

 

An audit of an ad campaign that runs on digital wallboards, waiting room TVs, or interactive tablets. The audit may include location list matching, playlog analysis and in-person observations.

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Control

Publishers who successfully complete the audit are indicated in AAM's Media Intelligence Center and included in the IAB Tech Lab Compliance Registry which is useful for building allow lists and prioritizing publishers in direct to publisher placement, private marketplaces and programmatic buys. By choosing audited publishers, you have better control over where your ads run, know that the sites where you advertise are legitimate, and know that your ads are displayed to humans.

 

An audit of an ad campaign that runs on digital wallboards, waiting room TVs, or interactive tablets. The audit may include location list matching, playlog analysis and in-person observations.

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Improved ROI

Websites audited by AAM prove they’re legitimate and ensure your ads are delivered to quality, human audiences. Cutting invalid traffic from your media buys and delivering your ads to human audiences is guaranteed to improve your ROI.

 

An audit of an ad campaign that runs on digital wallboards, waiting room TVs, or interactive tablets. The audit may include location list matching, playlog analysis and in-person observations.

AAM-AUDITED DIGITAL PUBLISHERS

See the publishers committed to delivering quality audiences.

AAM-audited digital publishers are committed to digital quality and transparency.

Media Company Brand Continuously Audited Since
Mcclatchy Company Fort Worth Star-Telegram 12/1/2022
Mcclatchy Company Kansas City Star 12/1/2022
Mcclatchy Company Charlotte Observer 12/1/2022
Mcclatchy Company El Nuevo Herald 12/1/2022
Mcclatchy Company News & Observer 12/1/2022
Mcclatchy Company Miami Herald/El Nuevo Herald 12/1/2022
Mcclatchy Company The Miami Herald 12/1/2022
Mcclatchy Company Sacramento Bee 12/1/2022
Enterprise Products Company Texas Monthly 4/1/2018

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