California Marketing Group Earns Recertification as an AAM Certified Partner

The recertification reaffirms the company’s dedication to delivering quality subscription data for publishers

SCHAUMBURG, Ill. and SAN DIEGO (March 20, 2025) – California Marketing Group (CMG), a leading telemarketing services provider, has achieved recertification as an AAM Certified Partner, a program that recognizes companies for adhering to data quality standards and maximizing efficiency for publishers participating in Alliance for Audited Media (AAM) audits.

“Earning recertification as an AAM Certified Partner underscores our commitment to accuracy and excellence,” said John Mabie, CEO of CMG. “This recognition validates our efforts to provide publishers with quality subscription data that aligns with AAM’s rigorous standards, helping streamline the audit process and enhance efficiency.”

The AAM Certified Partner Program certifies companies that serve the media industry including those providing subscription services, data and email management, and telemarketing.

“CMG’s recertification highlights their ongoing dedication to delivering reliable data,” said Rich Murphy, CEO, president and managing director of AAM. “By maintaining the certification, CMG continues to provide their clients with an efficient audit process and greater confidence in their subscription data.”

As part of the certification, AAM reviewed CMG’s policies, technologies and data management practices to ensure compliance with AAM’s audience qualification standards. The assessment covered key areas such as data acquisition, storage, reporting, quality control and administrative processes.

With this certification, AAM will continue accepting audited data directly from CMG, further streamlining the audit process for CMG’s publisher clients.

For more information about the program, visit auditedmedia.com.

Contacts:

CMG: Stephen McQuaid, stephen.mcquaid@californiamarketing.com, 609.805.2301

AAM: Erin Boudreau, erin.boudreau@auditedmedia.com, 224.366.6934

ABOUT CMG

John Mabie founded California Marketing Group in 1985 with a passionate drive to deliver his client’s message efficiently and with care. Decades later CMG continues to step into the shoes of our client base and recognize industry changes and a continually evolving audience. With operations spread across North America, CMG provides its clients with a skilled, scalable team to create an impressive customer experience. Learn more at calmarketinggroup.com.

ABOUT THE ALLIANCE FOR AUDITED MEDIA

As the largest not-for-profit media assurance organization, the Alliance for Audited Media delivers impartial, credible data to help media buyers buy and sellers sell. AAM works alongside the media and advertising industry to establish standards that can be verified independently, ensuring the legitimacy of the businesses that drive media's progress. AAM also provides verification for compliance programs including brand safety, privacy, sustainability and tech assurance. Learn more at auditedmedia.com.