Providing Trusted Media Analyses, Media Audits & Metrics
The Alliance for Audited Media connects North America’s top advertisers, ad agencies, media companies and platform providers. Our members stand for trusted media analysis across all brand platforms—print, web, mobile, email and more—to make smart decisions. AAM delivers insightful, audited cross-media metrics that matter. In 2014, AAM expanded its role in the digital ecosystem, merging with ImServices Group, one of the world's most experienced providers of technology certification audits to industry standards established by the Interactive Advertising Bureau, Media Rating Council and Mobile Marketing Association. Together with ImServices, AAM delivers media assurance via its media audit verification and information services, providing solutions that empower media professionals to transact with greater trust and confidence.
AAM is kicking off a new initiative called “Spotlight on CMR” to showcase publishers’ Consolidated Media Reports (CMRs). Each month AAM will feature an exemplary CMR on its website. This month’s spotlighted CMR is from USA Today.
Catch up on the latest industry news surrounding ad viewability, fraud and blocking as well as new industry initiatives, ad tech certifications and developments in traditional media.
Medialets becomes the industry’s first mobile platform to be accredited by the Media Rating Council (MRC) against its standards for mobile display ad impressions and click measurement.
AAM All Access
All Access is AAM’s new client-focused program that provides more services and greater value to AAM members in a cost-controlled way. With All Access, members can take advantage of the Media Intelligence Center’s full offerings ─ including its Analyzer tools ─ at no additional cost. More>
Q2 2015 Data Now Available
U.S. newspapers now report monthly digital activity metrics and full quarterly circulation data ─ including in-depth ZIP code analyses ─ satisfying advertiser demand for more credible and frequent data for newspaper brands. See fresh data for nearly 2,000 AAM and CAC titles now. More>
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Newspaper Brand Reporting
U.S. newspapers are now committed to reporting monthly cross-media metrics and quarterly circulation data to AAM, satisfying advertiser desire for more credible and frequent data for newspaper brands.
Check out the newspaper brand reporting resources section for video tutorials, FAQs, detailed filing guides and more.