Providing Trusted Media Analyses, Media Audits & Metrics

The Alliance for Audited Media connects North America’s top advertisers, ad agencies, media companies and platform providers. Our members stand for trusted media analysis across all brand platforms—print, web, mobile, email and more—to make smart decisions. AAM delivers insightful, audited cross-media metrics that matter. In 2014, AAM expanded its role in the digital ecosystem, merging with ImServices Group, one of the world's most experienced providers of technology certification audits to industry standards established by the Interactive Advertising Bureau, Media Rating Council and Mobile Marketing Association. Together with ImServices, AAM delivers media assurance via its media audit verification and information services, providing solutions that empower media professionals to transact with greater trust and confidence.

AAM Blog

Update to AAM's Bylaws and Rules

AAM's bylaws and rules have been updated to reflect changes made by the AAM board of directors at its July 2015 meeting.
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AAM Digital Certification Helps La Presse+ Become More Efficient and Justify Ad Rates

New audit aims to foster trust with advertisers who are increasingly frustrated with bad behavior in the digital marketplace.
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Data Partners: AAM Expands Relationship with Kantar Media SRDS to Include Cross-Media Metrics

Users of the SRDS database can now conveniently access AAM and CAC newspapers’ Consolidated Media Reports and quarterly data reports in addition to audit reports.
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Media Intelligence Center September Training Schedule

Join us for one of our live webinars during the month of September to learn about our information-rich Media Intelligence Center database and powerful analysis tools.
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AAM All Access

All Access is AAM’s new client-focused program that provides more services and greater value to AAM members in a cost-controlled way. With All Access, members can take advantage of the Media Intelligence Center’s full offerings ─ including its Analyzer tools ─ at no additional cost.  More>

Q2 2015 Data Now Available

U.S. newspapers now report monthly digital activity metrics and full quarterly circulation data ─ including in-depth ZIP code analyses ─ satisfying advertiser demand for more credible and frequent data for newspaper brands. See fresh data for nearly 2,000 AAM and CAC titles now. More>

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Newspaper Brand Reporting

U.S. newspapers are now committed to reporting monthly cross-media metrics and quarterly circulation data to AAM, satisfying advertiser desire for more credible and frequent data for newspaper brands.

Check out the newspaper brand reporting resources section for video tutorials, FAQs, detailed filing guides and more.