Providing Trusted Media Analyses, Media Audits & Metrics

The Alliance for Audited Media connects North America’s top advertisers, ad agencies, media companies and platform providers. Our members stand for trusted media analysis across all brand platforms—print, web, mobile, email and more—to make smart decisions. AAM delivers insightful, audited cross-media metrics that matter. In 2014, AAM expanded its role in the digital ecosystem, merging with ImServices Group, one of the world's most experienced providers of technology certification audits to industry standards established by the Interactive Advertising Bureau, Media Rating Council and Mobile Marketing Association. Together with ImServices, AAM delivers media assurance via its media audit verification and information services, providing solutions that empower media professionals to transact with greater trust and confidence.

AAM Blog

Industry Scoop

Read the latest news surrounding online advertising and other industry developments, and catch up on topics like ad viewability, programmatic buying and magazine publishing.
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May/June Calendar of Events

Check out notable events in May and June, including AAM committee meetings, media industry conferences and holiday closures.
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AAM’s Tom Drouillard to Moderate Innovation Discussion at I-COM Global Summit

The Digital Measurement Industry Bodies (D-MIB) is hosting a series of roundtable discussions at the I-COM Global Summit. During this time, Tom Drouillard will facilitate a Q&A session on the topic of industry body innovation.
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AAM Welcomes Several Leading Companies to its Digital Advisory Committee

Organizations like Yahoo, Facebook, Kimberly-Clark and The Mobile Majority join AAM’s Digital Advisory Committee (DAC) to discuss key challenges in the digital ecosystem such as viewability and ad fraud. See the full DAC roster.
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Analyze Data for Nearly 250 Consumer Magazines

Look no further than AAM’s Rapid Report, where you can access the most current issue-by-issue circulation. Find out how this FREE tool is easier than ever to use. Search and download data today. More>

Q3 Data Available Now

Quarterly cross-channel data provides advertisers with the frequent, comparable information they need to make quicker and more informed media buying decisions. More than 300 U.S. newspapers, one-third of quarterly participants, reported web and mobile metrics in Q3 2014. More>


Newspaper Brand Reporting

U.S. newspapers are now committed to reporting monthly cross-media metrics and quarterly circulation data to AAM, satisfying advertiser desire for more credible and frequent data for newspaper brands.

Check out the newspaper brand reporting resources section for video tutorials, FAQs, detailed filing guides and more.