Providing Trusted Media Analyses, Media Audits & Metrics

The Alliance for Audited Media connects North America’s top advertisers, ad agencies, media companies and platform providers. Our clients stand for trusted media analysis across all brand platforms—print, web, mobile, email and more—to make smart decisions. AAM delivers insightful, audited cross-media metrics that matter. We are one of the world's most experienced providers of technology certification audits to industry standards established by the Interactive Advertising Bureau, Media Rating Council and Mobile Marketing Association. As a third-party auditor, we deliver media assurance via our verification and information services and provide solutions that empower media professionals to transact with greater trust and confidence.

AAM Blog

#TransactwithTrust Q&A: Kimberly-Clark’s Jeff Holecko on Advertiser Trust and Viewability

Jeff Holecko is an experienced planning manager for Kimberly-Clark and a director on the AAM board. In this interview, he describes why a push for transparent, human, viewable impressions is key to solving some major digital media problems.
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Access Geographic Data for U.S. Newspapers in 6 Steps

Geographic and market-level data for nearly 2,000 U.S. newspapers is just a few clicks away with AAM’s Newspaper Analyzer.
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#TransactwithTrust Q&A: Khoi Truong of L’Oréal Canada on Whether Advertisers Have Really Acted on Transparency in Digital Media

In the latest interview for AAM’s 2016 Media Transparency Guide, L’Oréal Canada’s Khoi Truong talks about his concerns with ad blocking, viewability and why advertisers need to act on the reality of transparency.
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What’s Holding Back Your Programmatic Investments? #icom16

AAM’s Joe Hardin will participate in a panel discussion about the barriers that hinder programmatic success, such as ad blocking and invalid traffic, at this week’s i-COM Global Summit.
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Live Database Training

Become familiar with AAM's Media Intelligence Center database and its expanded capabilities. Join us for one of our upcoming sessions to learn tips and tricks that foster efficient analysis and see how to access and use AAM data in a way that makes sense for your business. More>

Q4 2015 Data Now Available

U.S. newspapers now report monthly digital activity metrics and full quarterly circulation data ─ including in-depth ZIP code analyses ─ satisfying advertiser demand for more credible and frequent data for newspaper brands. See fresh data for nearly 2,000 AAM and CAC titles now. More>

Introducing AAM Site Certifier

Introducing
AAM Site Certifier

AAM Site Certifier is a new way to conduct digital audits to help detect invalid traffic and understand ad blocking usage on your site. Learn more about this innovative solution.