Providing Trusted Media Analyses, Media Audits & Metrics

The Alliance for Audited Media connects North America’s top advertisers, ad agencies, media companies and platform providers. Our members stand for trusted media analysis across all brand platforms—print, web, mobile, email and more—to make smart decisions. AAM delivers insightful, audited cross-media metrics that matter. In 2014, AAM expanded its role in the digital ecosystem, merging with ImServices Group, one of the world's most experienced providers of technology certification audits to industry standards established by the Interactive Advertising Bureau, Media Rating Council and Mobile Marketing Association. Together with ImServices, AAM delivers media assurance via its media audit verification and information services, providing solutions that empower media professionals to transact with greater trust and confidence.

AAM Blog

Bridging AAM Data: Using AAM’s Geographic Data

Beginning with the December 2015 magazine publisher’s statement period, geographic data will be permanently moved to the Media Intelligence Center. Access this information via the Periodical Analyzer.
More >

Sign Up for AAM’s Digital Digest E-Newsletter

Keep tabs on the latest news in digital media and online advertising. AAM’s Digital Digest features relevant articles covering topics like ad fraud, viewability, cross-media measurement and brand safety.
More >

Trustworthy Accountability Group Recruits Industry in Fight against Ad Fraud

The IAB, ANA and 4A’s have combined forces to address invalid traffic via a new organization, the Trustworthy Accountability Group (TAG). As a supporter of TAG, AAM encourages all sides of the industry to join the accountability initiative.
More >

Centro Brand Exchange Uses AAM-ImS Certification to Gain Credibility

ImServices performs the annual certification process for the Brand Exchange, one of the industry’s largest online ad marketplaces, to a series of IAB measurement guidelines, validating Centro’s commitment to quality and transparency.
More >

Analyze Data for Nearly 250 Consumer Magazines

Look no further than AAM’s Rapid Report, where you can access the most current issue-by-issue circulation. Find out how this FREE tool is easier than ever to use. Search and download data today. More>

Q3 Data Available Now

Quarterly cross-channel data provides advertisers with the frequent, comparable information they need to make quicker and more informed media buying decisions. More than 300 U.S. newspapers, one-third of quarterly participants, reported web and mobile metrics in Q3 2014. More>

AAM's Data Ecosystem

AAM's Data Ecosystem

AAM data is a far-reaching foundation for planning and analysis across the media ecosystem. Find out how AAM data reaches media decision makers each and every day.