Providing Trusted Media Analyses, Media Audits & Metrics

The Alliance for Audited Media connects North America’s top advertisers, ad agencies, media companies and platform providers. Our clients stand for trusted media analysis across all brand platforms—print, web, mobile, email and more—to make smart decisions. AAM delivers insightful, audited cross-media metrics that matter. We are one of the world's most experienced providers of technology certification audits to industry standards established by the Interactive Advertising Bureau, Media Rating Council and Mobile Marketing Association. As a third-party auditor, we deliver media assurance via our verification and information services and provide solutions that empower media professionals to transact with greater trust and confidence.

AAM Blog

#BestPractices Series (Part 2): 4 Steps to More Transparent, Trusted Programmatic Buying

Steve Guenther highlights the next and final three steps from AAM’s latest white paper “Four Steps to Making Programmatic Media Buying More Transparent and Trusted.”
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AAM’s Magazine Market Coverage Reports Now Available

Access market-level data for all AAM-audited publications that participate in AAM’s Supplemental Data Report Service (SDRS) by DMA and CBSA markets via the Media Intelligence Center.
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#BestPractices Series (Part 1): 4 Steps to More Transparent, Trusted Programmatic Buying

AAM recently published a white paper that focuses on four steps to making programmatic buying more trusted and transparent. Here’s the first step: demand two-way transparency.
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Five Steps to Download Detailed Q3 Data for U.S. Newspapers

See information that extends beyond the pre-generated reports available in the Newspaper Analyzer. Here’s an overview on how to use the “Modify” option to create more detailed analyses with Q3 data.
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Live Database Training

Become familiar with AAM's Media Intelligence Center database and its expanded capabilities. Join us for one of our upcoming sessions to learn tips and tricks that foster efficient analysis and see how to access and use AAM data in a way that makes sense for your business. More>

Q3 2015 Data Now Available

U.S. newspapers now report monthly digital activity metrics and full quarterly circulation data ─ including in-depth ZIP code analyses ─ satisfying advertiser demand for more credible and frequent data for newspaper brands. See fresh data for nearly 2,000 AAM and CAC titles now. More>

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Newspaper Brand Reporting

U.S. newspapers are now committed to reporting monthly cross-media metrics and quarterly circulation data to AAM, satisfying advertiser desire for more credible and frequent data for newspaper brands.

Check out the newspaper brand reporting resources section for video tutorials, FAQs, detailed filing guides and more.