Providing Trusted Media Analyses, Media Audits & Metrics

The Alliance for Audited Media connects North America’s top advertisers, ad agencies, media companies and platform providers. Our members stand for trusted media analysis across all brand platforms—print, web, mobile, email and more—to make smart decisions. AAM delivers insightful, audited cross-media metrics that matter. In 2014, AAM expanded its role in the digital ecosystem, merging with ImServices Group, one of the world's most experienced providers of technology certification audits to industry standards established by the Interactive Advertising Bureau, Media Rating Council and Mobile Marketing Association. Together with ImServices, AAM delivers media assurance via its media audit verification and information services, providing solutions that empower media professionals to transact with greater trust and confidence.

AAM Blog

AAM Welcomes Several Leading Companies to its Digital Advisory Committee

Organizations like Yahoo, Facebook, Kimberly-Clark and The Mobile Majority join AAM’s Digital Advisory Committee (DAC) to discuss key challenges in the digital ecosystem such as viewability and ad fraud. See the full DAC roster.
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Preprint Projections Available through April 30

AAM’s Preprint Projection Center will no longer be available starting May 1.
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Recording of AAM/NAA Newspaper Brand Reporting Webinar Now Available

On April 14, AAM and the Newspaper Association of America (NAA) hosted a webinar about AAM’s newspaper brand reporting initiative. Watch a recording of the webinar.
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Update to AAM's Bylaws and Rules

AAM's bylaws and rules have been updated to reflect changes made by the AAM board of directors at its March 2015 meeting.
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Analyze Data for Nearly 250 Consumer Magazines

Look no further than AAM’s Rapid Report, where you can access the most current issue-by-issue circulation. Find out how this FREE tool is easier than ever to use. Search and download data today. More>

Q3 Data Available Now

Quarterly cross-channel data provides advertisers with the frequent, comparable information they need to make quicker and more informed media buying decisions. More than 300 U.S. newspapers, one-third of quarterly participants, reported web and mobile metrics in Q3 2014. More>


Newspaper Brand Reporting

U.S. newspapers are now committed to reporting monthly cross-media metrics and quarterly circulation data to AAM, satisfying advertiser desire for more credible and frequent data for newspaper brands.

Check out the newspaper brand reporting resources section for video tutorials, FAQs, detailed filing guides and more.