Providing Trusted Media Analyses, Media Audits & Metrics

The Alliance for Audited Media connects North America’s top advertisers, ad agencies, media companies and platform providers. Our clients stand for trusted media analysis across all brand platforms—print, web, mobile, email and more—to make smart decisions. AAM delivers insightful, audited cross-media metrics that matter. We are one of the world's most experienced providers of technology certification audits to industry standards established by the Interactive Advertising Bureau, Media Rating Council and Mobile Marketing Association. As a third-party auditor, we deliver media assurance via our verification and information services and provide solutions that empower media professionals to transact with greater trust and confidence.

AAM Blog

Update to AAM's Bylaws and Rules

AAM's bylaws and rules have been updated to reflect changes made by the AAM board of directors at its January 2016 meeting.
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Industry Scoop

Here’s the latest news surrounding ad blocking, innovation in traditional media, brand safety, industry relations, viewability and programmatic media buying.
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AAM’s February Calendar of Events

View our schedule of AAM's upcoming live educational webinar sessions, committee and board meetings as well as industry events that we're sponsoring.
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Read Highlights from AAM’s January Board Meeting

The AAM board recently reviewed and endorsed a number of new initiatives that advance the organization’s commitment to client service and cross-industry verification.
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Live Database Training

Become familiar with AAM's Media Intelligence Center database and its expanded capabilities. Join us for one of our upcoming sessions to learn tips and tricks that foster efficient analysis and see how to access and use AAM data in a way that makes sense for your business. More>

Q3 2015 Data Now Available

U.S. newspapers now report monthly digital activity metrics and full quarterly circulation data ─ including in-depth ZIP code analyses ─ satisfying advertiser demand for more credible and frequent data for newspaper brands. See fresh data for nearly 2,000 AAM and CAC titles now. More>

Magazine Brand Reporting

Magazine Brand Reporting

In January 2016 all U.S. and Canadian consumer magazines will file data on a streamlined statement format. Check out AAM’s new resource section for prototypes, tutorials and to sign up for a live, informational webinar.