Providing Trusted Media Analyses, Media Audits & Metrics

The Alliance for Audited Media connects North America’s top advertisers, ad agencies, media companies and platform providers. Our clients stand for trusted media analysis across all brand platforms—print, web, mobile, email and more—to make smart decisions. AAM delivers insightful, audited cross-media metrics that matter. We are one of the world's most experienced providers of technology certification audits to industry standards established by the Interactive Advertising Bureau, Media Rating Council and Mobile Marketing Association. As a third-party auditor, we deliver media assurance via our verification and information services and provide solutions that empower media professionals to transact with greater trust and confidence.

AAM Blog

Five Steps to Download Detailed Q3 Data for U.S. Newspapers

See information that extends beyond the pre-generated reports available in the Newspaper Analyzer. Here’s an overview on how to use the “Modify” option to create more detailed analyses with Q3 data.
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Access Q3 U.S. Newspaper Data in 5 Steps

See how to use the Newspaper Analyzer to tap into Q3 2015 circulation data for AAM and CAC titles in five easy steps.
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Industry Scoop

Taking a look at the latest news surrounding TAG and MRC standards, issues relating to ad blocking, ad injection and ad viewability, as well as other developments in traditional and digital media.
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Digital Update on New Initiatives from TAG and the MRC

From IVT to TAG IDs, here’s an overview of the latest from the Media Rating Council and Trustworthy Accountability Group, including AAM and TAG’s recent partnership in the fight against Internet piracy.
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Live Database Training

Become familiar with AAM's Media Intelligence Center database and its expanded capabilities. Join us for one of our upcoming sessions to learn tips and tricks that foster efficient analysis and see how to access and use AAM data in a way that makes sense for your business. More>

Q3 2015 Data Now Available

U.S. newspapers now report monthly digital activity metrics and full quarterly circulation data ─ including in-depth ZIP code analyses ─ satisfying advertiser demand for more credible and frequent data for newspaper brands. See fresh data for nearly 2,000 AAM and CAC titles now. More>


Newspaper Brand Reporting

U.S. newspapers are now committed to reporting monthly cross-media metrics and quarterly circulation data to AAM, satisfying advertiser desire for more credible and frequent data for newspaper brands.

Check out the newspaper brand reporting resources section for video tutorials, FAQs, detailed filing guides and more.