Providing Trusted Media Analyses, Media Audits & Metrics
The Alliance for Audited Media connects North America’s top advertisers, ad agencies, media companies and platform providers. Our clients stand for trusted media analysis across all brand platforms—print, web, mobile, email and more—to make smart decisions. AAM delivers insightful, audited cross-media metrics that matter. We are one of the world's most experienced providers of technology certification audits to industry standards established by the Interactive Advertising Bureau, Media Rating Council and Mobile Marketing Association. As a third-party auditor, we deliver media assurance via our verification and information services and provide solutions that empower media professionals to transact with greater trust and confidence.
AAM Blog
Case Study: Hoard’s Dairyman Uses Validated Web Traffic from Site Certifier to Make Clients Sit Up and Take Notice
Hoard’s Dairyman is an early adopter of AAM’s new Site Certifier website verification software. Learn how validated web traffic gives them a competitive edge.
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Infographic: 3 Ways to Build Transparency in Programmatic Ad Buying
Programmatic advertising technology has revolutionized how ads are bought and sold. But, while this technology may be more efficient, it has spawned other concerns that foster an environment of mistrust. Here are three ways to help you build transparency into your programmatic transactions.
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Industry Scoop
Here is a roundup of the latest news stories in traditional and digital media. Read about the latest industry research and mergers as well as topics such as ad blocking, viewability and ad fraud.
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Addressing the Dichotomy of Ad Viewability [white paper]
Part 4 of AAM’s Guide to Media Transparency delves into some of the key issues that contribute to the challenges of ad viewability and the steps stakeholders can take to bring clarity to transacting on viewable ad impressions.
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Live Database Training
Become familiar with AAM's Media Intelligence Center database and its expanded capabilities. Join us for one of our upcoming sessions to learn tips and tricks that foster efficient analysis and see how to access and use AAM data in a way that makes sense for your business. More>
Q4 2015 Data Now Available
U.S. newspapers now report monthly digital activity metrics and full quarterly circulation data ─ including in-depth ZIP code analyses ─ satisfying advertiser demand for more credible and frequent data for newspaper brands. See fresh data for nearly 2,000 AAM and CAC titles now. More>
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AAM Site Certifier is a new way to conduct digital audits to help verify quality traffic and understand ad blocking usage on your site. Learn more about this innovative solution.