Providing Trusted Media Analyses, Media Audits & Metrics

The Alliance for Audited Media connects North America’s top advertisers, ad agencies, media companies and platform providers. Our clients stand for trusted media analysis across all brand platforms—print, web, mobile, email and more—to make smart decisions. AAM delivers insightful, audited cross-media metrics that matter. We are one of the world's most experienced providers of technology certification audits to industry standards established by the Interactive Advertising Bureau, Media Rating Council and Mobile Marketing Association. As a third-party auditor, we deliver media assurance via our verification and information services and provide solutions that empower media professionals to transact with greater trust and confidence.

AAM Blog

5 Questions with Gannett’s Jerry Hill

We sat down with Gannett’s Jerry Hill, the newest member of AAM’s board of directors, to get his take on where newspapers will be in 30 years and how AAM can help them get there successfully
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Infographic: Viewability by the Numbers

While the industry has made strides in defining a viewable ad impression, the question of whether it is a viable form of currency is still up for debate. Here is a look at the state of viewability by the numbers.
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October Calendar of Events

Here is a look at what’s coming up in October: newspaper filing deadlines and webinars, Media Intelligence Center training sessions, AAM Annual Business Meeting and AAM director elections.
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AAM's 2016 Annual Business Meeting

Join AAM CEO Tom Drouillard and Christina Meringolo, AAM’s chairman of the board, as they discuss the organization’s key highlights from 2016 and announce the results of AAM director elections.
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Live Database Training

Become familiar with AAM's Media Intelligence Center database and its expanded capabilities. Join us for one of our upcoming sessions to learn tips and tricks that foster efficient analysis and see how to access and use AAM data in a way that makes sense for your business. More>

Q2 2016 Data Now Available

U.S. newspapers now report monthly digital activity metrics and full quarterly circulation data ─ including in-depth ZIP code analyses ─ satisfying advertiser demand for more credible and frequent data for newspaper brands. See fresh data for nearly 2,000 AAM and CAC titles now. More>

Introducing AAM Site Certifier

Introducing
AAM Site Certifier

AAM Site Certifier is a new way to conduct digital audits to help verify quality traffic and understand ad blocking usage on your site. Learn more about this innovative solution.