Providing Trusted Media Analyses, Media Audits & Metrics

The Alliance for Audited Media connects North America’s top advertisers, ad agencies, media companies and platform providers. Our members stand for trusted media analysis across all brand platforms—print, web, mobile, email and more—to make smart decisions. AAM delivers insightful, audited cross-media metrics that matter. In 2014, AAM expanded its role in the digital ecosystem, merging with ImServices Group, one of the world's most experienced providers of technology certification audits to industry standards established by the Interactive Advertising Bureau, Media Rating Council and Mobile Marketing Association. Together with ImServices, AAM delivers media assurance via its media audit verification and information services, providing solutions that empower media professionals to transact with greater trust and confidence.

AAM Blog

AAM to Address the Changing Media Landscape at Newspapers Canada Conference

AAM CEO Tom Drouillard will address the cross-media transformation occurring in the Canadian newspaper market and how AAM is helping publishers showcase their brands.
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AAM White Paper Discusses How the Industry Can Prepare for 100 Percent Viewability

The digital advertising industry’s transition to a viewable ad impression has taken massive cooperation, debate and testing from all facets of the digital ecosystem—from ad tech companies and publishers to marketers, industry trade groups and even auditors like AAM.
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Industry Scoop

In our latest installment of Industry Scoop, see the latest news surrounding ad fraud, viewability and developments in traditional media.
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Now Available: AAM’s Spring 2015 Periodical Geo/Circ

Gain access to geographic data for U.S. magazines via AAM’s state-of-the-art database.
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Analyze Data for Nearly 250 Consumer Magazines

Look no further than AAM’s Rapid Report, where you can access the most current issue-by-issue circulation. Find out how this FREE tool is easier than ever to use. Search and download data today. More>

Q3 Data Available Now

Quarterly cross-channel data provides advertisers with the frequent, comparable information they need to make quicker and more informed media buying decisions. More than 300 U.S. newspapers, one-third of quarterly participants, reported web and mobile metrics in Q3 2014. More>


Newspaper Brand Reporting

U.S. newspapers are now committed to reporting monthly cross-media metrics and quarterly circulation data to AAM, satisfying advertiser desire for more credible and frequent data for newspaper brands.

Check out the newspaper brand reporting resources section for video tutorials, FAQs, detailed filing guides and more.