Providing Trusted Media Analyses, Media Audits & Metrics

The Alliance for Audited Media connects North America’s top advertisers, ad agencies, media companies and platform providers. Our members stand for trusted media analysis across all brand platforms—print, web, mobile, email and more—to make smart decisions. AAM delivers insightful, audited cross-media metrics that matter. In 2014, AAM expanded its role in the digital ecosystem, merging with ImServices Group, one of the world's most experienced providers of technology certification audits to industry standards established by the Interactive Advertising Bureau, Media Rating Council and Mobile Marketing Association. Together with ImServices, AAM delivers media assurance via its media audit verification and information services, providing solutions that empower media professionals to transact with greater trust and confidence.

AAM Blog

AAM Ad Week Recap: Programmatic is a Dark Alley (VIDEO)

AAM recently hosted a panel during Advertising Week that featured some of the brightest minds in media buying. Here’s a recap of how they think trust and transparency can be built into programmatic transactions.
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AAM at FIPP World Congress

If you’re planning to attend 2015 FIPP World Congress, join AAM on October 14 and 15 in the Beaver Lodge for s’mores, industry updates and to take pictures using AAM’s “snap ‘n share” photo booth.
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AAM Featured in LinkedIn Hub at Advertising Week

In a recent interview hosted by LinkedIn during Advertising Week in New York, AAM’s Steve Guenther encourages advertisers to get involved in TAG’s working groups and push the need for accountability in the digital ecosystem.
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#AAMAdWeek Panel: “You’re Going to Come Out Smarter Than When You Came In”

In advance of AAM’s Ad Week panel on programmatic media buying, CEO of Index Exchange and session panelist Andrew Casale discusses key challenges facing the online advertising industry and gives his thoughts on the upcoming AAM event.
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AAM All Access

All Access is AAM’s new client-focused program that provides more services and greater value to AAM members in a cost-controlled way. With All Access, members can take advantage of the Media Intelligence Center’s full offerings ─ including its Analyzer tools ─ at no additional cost.  More>

Q2 2015 Data Now Available

U.S. newspapers now report monthly digital activity metrics and full quarterly circulation data ─ including in-depth ZIP code analyses ─ satisfying advertiser demand for more credible and frequent data for newspaper brands. See fresh data for nearly 2,000 AAM and CAC titles now. More>


Newspaper Brand Reporting

U.S. newspapers are now committed to reporting monthly cross-media metrics and quarterly circulation data to AAM, satisfying advertiser desire for more credible and frequent data for newspaper brands.

Check out the newspaper brand reporting resources section for video tutorials, FAQs, detailed filing guides and more.