Providing Trusted Media Analyses, Media Audits & Metrics

The Alliance for Audited Media connects North America’s top advertisers, ad agencies, media companies and platform providers. Our clients stand for trusted media analysis across all brand platforms—print, web, mobile, email and more—to make smart decisions. AAM delivers insightful, audited cross-media metrics that matter. We are one of the world's most experienced providers of technology certification audits to industry standards established by the Interactive Advertising Bureau, Media Rating Council and Mobile Marketing Association. As a third-party auditor, we deliver media assurance via our verification and information services and provide solutions that empower media professionals to transact with greater trust and confidence.

AAM Blog

New Series: Perspectives on Media Transparency from All Sides (Part 1)

AAM is launching its new “Guide to Media Transparency” that will be released in six parts and feature input from ad agencies, marketers, publishers and ad tech companies on key challenges of digital ad fraud, viewability and ad blocking. Read part one.
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IAB Town Hall Recap: “You’re Only as Strong as Your Weakest Link”

Recently AAM hosted a town hall about ad fraud, invalid traffic and media transparency at the IAB Annual Leadership Meeting. After the session, the IAB interviewed AAM’s Steve Guenther and Ted Boyd, CEO of Sandbox. Watch the video.
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Variance Report For Second Half Of 2015 Now Available

AAM’s variance report for the second half of 2015 is now available. Request your copy today.
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Update to AAM's Bylaws and Rules

AAM's bylaws and rules have been updated to reflect changes made by the AAM board of directors at its January 2016 meeting.
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Live Database Training

Become familiar with AAM's Media Intelligence Center database and its expanded capabilities. Join us for one of our upcoming sessions to learn tips and tricks that foster efficient analysis and see how to access and use AAM data in a way that makes sense for your business. More>

Q3 2015 Data Now Available

U.S. newspapers now report monthly digital activity metrics and full quarterly circulation data ─ including in-depth ZIP code analyses ─ satisfying advertiser demand for more credible and frequent data for newspaper brands. See fresh data for nearly 2,000 AAM and CAC titles now. More>

Magazine Brand Reporting

Magazine Brand Reporting

In January 2016 all U.S. and Canadian consumer magazines will file data on a streamlined statement format. Check out AAM’s new resource section for prototypes, tutorials and to sign up for a live, informational webinar.