Providing Trusted Media Analyses, Media Audits & Metrics

The Alliance for Audited Media connects North America’s top advertisers, ad agencies, media companies and platform providers. Our members stand for trusted media analysis across all brand platforms—print, web, mobile, email and more—to make smart decisions. AAM delivers insightful, audited cross-media metrics that matter. In 2014, AAM expanded its role in the digital ecosystem, merging with ImServices Group, one of the world's most experienced providers of technology certification audits to industry standards established by the Interactive Advertising Bureau, Media Rating Council and Mobile Marketing Association. Together with ImServices, AAM delivers media assurance via its media audit verification and information services, providing solutions that empower media professionals to transact with greater trust and confidence.

AAM Blog

Filing Tools Open July 1 for Periodicals, AAM U.S. Newspapers

AAM’s periodical publisher filing tool and U.S. newspaper quarterly filing and cross-media filing tools open on July 1. Access helpful video tutorials, guides and FAQs and see filing deadlines for the June-ending reporting periods.
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AAM’s Steve Guenther Shares How the Digital Media Industry Can Prevent Fraud with One Simple Step

In the final interview in the CDAC series, we get some perspective on a global initiative to bring accountability to the digital supply chain and a reminder why it is important to know your business partners.
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AAM Supports Canadian “JournalismIS” Campaign

AAM is proud supporter of JournalismIS, a broad-based campaign celebrating the contributions of quality Canadian journalism, through advertising and online conversation. Learn more.
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AAM to Address Transparency, Accountability in Programmatic

AAM CEO Tom Drouillard will join panelists from Integral Ad Science, Mondelez, RBC Royal Bank and the Association of Canadian Advertisers to discuss how to tackle online ad fraud, viewability and digital accountability this week in Toronto.
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AAM All Access

All Access is AAM’s new client-focused program that provides more services and greater value to AAM members in a cost-controlled way. With All Access, members can take advantage of the Media Intelligence Center’s full offerings ─ including its Analyzer tools ─ at no additional cost.  More>

Q1 2015 Data Now Available

U.S. newspapers now report monthly digital activity metrics and full quarterly circulation data to AAM ─ including in-depth ZIP code analyses ─ satisfying advertiser demand for more credible and frequent data for newspaper brands. See fresh data for more than 1,250 AAM titles now. More>

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Newspaper Brand Reporting

U.S. newspapers are now committed to reporting monthly cross-media metrics and quarterly circulation data to AAM, satisfying advertiser desire for more credible and frequent data for newspaper brands.

Check out the newspaper brand reporting resources section for video tutorials, FAQs, detailed filing guides and more.