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      David Linetsky, Phreesia

      quote-markWe felt that it was important to partner with an experienced audit company that could make suggestions for process improvements to ensure that our system correctly works every single time.

      David Linetsky Senior Vice President, Life Sciences
      Phreesia
      WHY TRUST AAM WITH YOUR CERTIFICATION?

      Increase credibility for your ad delivery and measurement systems.

      As technology advances and advertisers demand greater media transparency, it’s critical your clients and partners know your company provides a reliable and accurate ad delivery system. Industry certifications demonstrate your company’s adherence to industry standards and foster greater transparency and trust with your partners.

      AAM is an approved auditor for certification programs created by leading industry organizations including IAB Tech Lab and the Trustworthy Accountability Group (TAG).

      GET CERTIFIED

      Helping you meet your compliance goals.

      AAM provides independent verifications to help your organization stand out for your commitment to industry standards and quality.

      AAM Certified
      PLATFORM CERTIFICATIONS

      An independent audit of your ad delivery and measurement system to verify you are providing your partners with accurate, reliable and consistent metrics.

      IAB Tech Lab
      IAB TECH LAB CERTIFICATIONS

      AAM provides verification for IAB Tech Lab’s compliance programs for measurement (desktop/display, video, mobile app, mobile web, viewable impressions and IVT), podcast measurement and data transparency.

      Trustworthy Accountability Group (TAG)
      TAG CERTIFICATIONS

      AAM is an approved auditor to certify companies for TAG’s brand safety, anti-fraud and anti-malware programs.

      Media Rating Council (MRC)
      MEDIA RATING COUNCIL PRE-AUDIT ASSESSMENT

      AAM auditors help you prepare for your MRC accreditation by examining your documentation and records to identify any gaps.

      AAM
      CONSULTATIONS

      If you're unsure how your business needs fit into a particular industry certification program, we can help explore your options and find a solution that meets your needs.

      Ask us what certification is right for your business.
      AAM INDUSTRY CERTIFICATION CLIENTS

      CERTIFICATION PROCESS

      How digital transparency and measurement certifications work.

      While each engagement is customized depending on the unique standards of the certification program, the AAM process includes four basic steps.

      Consultation
      1

      Consultation

      AAM meets with your organization to determine the scope of your review, discuss what documentation is needed and provides an overall explanation of the process and timing.

      Collaboration
      2

      Collaboration

      AAM collects evidence to support the certification including interviews with subject matter experts, process demonstrations, testing and additional evidence gathering. During this phase, we will meet with your team via video calls to answer questions and facilitate the process.

      Review
      3

      Review

      Includes gathering data and other records to complete the certification and review of these materials.

      Report
      4

      Report

      AAM provides a comprehensive management report indicating compliance to the industry program including recommendations for improvement, if necessary. Upon successful completion, AAM provides the certifying body with its report and independent attestations.

      FREQUENTLY ASKED QUESTIONS

      Answers to some common audit questions.

      Timing depends on the complexity of the project. Each engagement begins with an initial assessment that sets the stage and helps develop a timeline. AAM works to minimize the time clients need to dedicate to the certification process.

      All certifications are performed with consideration to generally accepted industry best practices and standards published by:

      • Interactive Advertising Bureau
      • IAB Tech Lab
      • Media Rating Council
      • Trustworthy Accountability Group

      Our team of professional auditors are experts in media measurement and reporting systems. Our audit team is managed by Certified Information System Auditors (CISA)—a globally recognized certification for auditors of information technology and business systems—as well as Certified Public Accountants. Ongoing training and participating in industry working groups from the IAB, MRC and TAG ensures our team stays current with the latest technology and industry developments.

      We’re here to help.

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