SOLUTIONS
Print Publisher Audits
AAM’s print publisher audits have been bringing credibility to the media ecosystem for more than 100 years.
WHY AN AAM AUDIT?
Audits allow the media marketplace to transact with trust.
As the recognized leader in independent print media verification, the AAM audit builds the trust you need to create successful client relationships. Our suite of verification services empowers your sales team to speak confidently with buyers about the true reach of your brand and the credibility of your programs.
All AAM-audited publishers receive unlimited access to the Media Intelligence Center, the industry source for credible circulation and audience information, as well as a custom AAM Brand View profile, which combines your verified data with images, text and graphics to communicate your story.
U.S. Sunday news media circulation
Source: Journalism.org, July 2019
Estimated U.S. print media ad spend for 2020
Source: Statista
Percentage of consumers who trust print ads the most of any medium
Source: Marketing Sherpa, January 2017
SOLUTIONS FOR PRINT MEDIA
Learn more about why an AAM audit is right for your publication.
News Media
Audit Solutions for Your Diverse Community Products
Trusted by top media buyers and publishers alike for more than a century, AAM offers a variety of print audit solutions for your media brand including free and paid circulation, verified readership studies, insert and flyer distribution, and streamlined solutions for community newspapers.
Magazine Media
Verification for Your Multimedia Brands
Magazine media brands offer a wide array of content for their readers and AAM offers an equal number of verification solutions to help you monetize your unique readership. From print to digital editions, subscriptions and newsstand sales, to digital verification, we’ve got a solution for you to promote your brand to marketers.
Business Media
Credibility for Your Targeted Audiences
AAM helps B2B media demonstrate the quality of your niche audiences with an audit as customized as your audience. Leverage the value of your unique readership and promote your trusted relationships with independent verification solutions from AAM for print circulation, events, pass-along receivership, newsletters, websites and more.
AUDIT PROCESS
Anatomy of an initial AAM audit.
While each audit is customized depending on the media type and distribution strategies, all AAM audits include these basic steps.
DATA DISTRIBUTION
How AAM gets your data to decision makers.
AAM data is a foundation for planning and analysis across the media ecosystem, and our industry-leading Media Intelligence Center database receives thousands of visits each year.
AAM also works with other media planning sources to ensure your data is available in any place buyers are looking for information on media brands. Some of our partners include CARD Online, Cision, CoverageBook, Gfk MRI, Kantar Media, Nielsen and ProQuest.
Finally, we work directly with some of the largest media planning agencies to feed data directly into their planning systems, including NSA Media, Novus/Agenti Media, and Retail Print Media.
