Through third-party audits, buyers can differentiate quality sites, analyze traffic and clearly see the difference between audited publishers and those who are running fraudulent sites.
Publisher audits help the media marketplace transact with trust.
In today’s media ecosystem with thousands of media options available, premium publishers need tools to stand out to media buyers. Third-party publisher audits:
- Establish greater transparency between media buyers and sellers
- Help premium publishers confidently present their audience to buyers
- Help buyers identify trusted media partners
AAM-audited publishers are part of our data distribution network that hundreds of media buying agencies rely on to find verified cross-channel data from premium publishers.
SOLUTIONS
An audit to match your brand’s needs.
Digital Media
Verify your digital reach
AAM provides solutions to verify data for:
- Websites
- Digital editions
- Subscriptions
- Newsletters
- Social media
- Apps
An audit of an ad campaign that runs on digital wallboards, waiting room TVs, or interactive tablets. The audit may include location list matching, playlog analysis and in-person observations.
Print Media
Audit solutions for diverse products
Our print verification solutions for news, magazine and business media include:
- Audits of paid and free subscriptions
- Newsstand sales
- Inserts and flyer distribution
- Postal audits
- Newsletters
- Pass-along receivership
An audit of an ad campaign that runs on digital wallboards, waiting room TVs, or interactive tablets. The audit may include location list matching, playlog analysis and in-person observations.
Events
Validate your in-person and virtual events
Our event audits provide verified registration, attendance and demographic data to include on AAM data reports.
- AAM is an official auditor for UFI, the global association of the world’s leading tradeshow organizers.
- A certifier for VSef, a framework that provides data standards for virtual events.
- A member of the International Association of Exhibitions and Events (IAEE), a leading association for the global exhibition industry.
An audit of an ad campaign that runs on digital wallboards, waiting room TVs, or interactive tablets. The audit may include location list matching, playlog analysis and in-person observations.
AAM puts verified premium publisher data in front of decision makers.
AAM data is the foundation for media planning and analysis across the media ecosystem. Media buying agencies rely on our industry-leading Media Intelligence Center to find media partners and trusted data. This database includes AAM Brand View—custom, visual profiles for publishers to share their complete brand story with AAM-verified data.
AAM compiles its quarterly Magazine Media 360° and semiannual Snapshot reports to provide a complete picture of magazine media reach. AAM publishers that have successfully completed select industry compliance programs are also included in the IAB Tech Lab Compliance Registry.
AAM works with media planning and research sources to ensure verified publisher data is available where buyers seek information on media brands. Our partners include CARD Online, Cision, Gfk MRI, Kantar Media, Nielsen, ProQuest, and SRDS. AAM data is also integrated into the planning systems of media buying agencies such as NSA Media, Novus/Agenti Media and Retail Print Media.
THESE TOP MEDIA AGENCIES USE AAM DATA
Understanding
Each engagement begins with a conversation between you and your auditor to better understand the scope and develop an audit plan. AAM provides an overview of the process and answers any questions.
Collaboration
AAM gathers data and records needed to complete the audit and answers questions you might have about the process.
Review
Auditors review the data and records and contact you with questions for clarification. Most audits are conducted digitally to minimize disruption to your daily operations. If infield testing is needed, we’ll work with you to schedule it at a convenient time.
Report
AAM provides a summary of its findings including suggestions for improvement, if needed. Your data is distributed in the Media Intelligence Center and throughout AAM’s network to give it maximum exposure to media buying decision makers.
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