WHY AN AAM AUDIT?
Audits allow the media marketplace to transact with trust.
As the leader in independent print media verification, AAM audits build trust for successful client relationships. Our suite of verification services empowers your sales team to speak confidently with buyers about the true reach of your brand and the credibility of your programs.
All AAM-audited publishers receive unlimited access to the Media Intelligence Center, the industry source for credible circulation and audience information, as well as a custom sharable AAM Brand View profile, which combines your verified data with images, text and graphics to communicate your story.
AAM is also accredited to provide audits for the Journalism Trust Initiative (JTI), a program developed to certify media outlets committed to editorial transparency and ethical standards in journalism.
SOLUTIONS FOR PRINT MEDIA
Learn more about why an AAM audit is right for your publication.
Anatomy of an initial AAM audit.
While each audit is customized depending on the media type and distribution strategies, all AAM audits include these basic steps.
How AAM gets your data to decision makers.
AAM data is the foundation for planning and analysis across the media ecosystem, and our industry-leading Media Intelligence Center database receives thousands of visits each year.
AAM also works with other media planning sources to ensure your data is available in any place buyers are looking for information on media brands. Some of our partners include CARD Online, Cision, Gfk MRI, Kantar Media, Nielsen, ProQuest, and SRDS.
Finally, we feed data directly into the planning systems of the largest media planning agencies, including NSA Media, Novus/Agenti Media, and Retail Print Media.