Heather Williams

quote-markBrand View provides a dynamic one-stop shop for advertisers to see our entire portfolio and distribution footprint.

Heather Williams Head of Plus Audience and Revenue

Audits help the media marketplace transact with trust.

As the leader in independent print media verification, AAM audits build trust for successful media buyer and seller relationships. Our suite of verification services empowers your sales team to speak confidently with buyers about the true reach of your brand and the credibility of your programs.

All AAM-audited publishers receive:
  • Unlimited access to the Media Intelligence Center, the industry source for credible circulation and audience information.
  • A custom sharable AAM Brand View profile, which combines your verified data with images, text and graphics to promote your brand's story.

AAM is also accredited to provide audits for the Journalism Trust Initiative (JTI), a program to certify media outlets committed to editorial transparency and ethical standards in journalism.


AAM puts your data in front of decision makers.


AAM data is the foundation for planning and analysis across the media ecosystem, and users from the top media buying agencies rely on our industry-leading Media Intelligence Center database.


AAM also works with other media planning and research sources to ensure your data is available in any place buyers are looking for information on media brands. Some of our partners include CARD Online, Cision, Gfk MRI, Kantar Media, Nielsen, ProQuest, and SRDS.


Finally, we feed data directly into the planning systems of the largest media planning agencies, including NSA Media, Novus/Agenti Media, and Retail Print Media.

Ask us how to get your data in front of top media buyers


An audit to match your brand's needs.

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Audit Solutions for Your Diverse Community Products


Trusted by top media buyers and publishers alike for more than a century, AAM offers a variety of audit solutions for your news media brand including free and paid circulation, verified readership studies, digital subscriptions, insert and flyer distribution, websites, newsletters and streamlined solutions for community newspapers.


An audit of an ad campaign that runs on digital wallboards, waiting room TVs, or interactive tablets. The audit may include location list matching, playlog analysis and in-person observations.

  Magazine illustration


Verification for Your Multimedia Brands


Magazine media brands offer a variety of content and AAM offers an equal number of verification solutions to help you monetize your unique readership. From print to digital editions, subscriptions and newsstand sales, to digital verification and postal audits, we’ve got a solution to promote your brand to marketers.


An audit of an ad campaign that runs on digital wallboards, waiting room TVs, or interactive tablets. The audit may include location list matching, playlog analysis and in-person observations.

  Business publication illustration

Business Media

Credibility for Your Targeted Audiences


AAM helps the quality of your niche B2B media audiences with an audit as customized as they are. Leverage the value of your unique readership and promote your trusted relationships with independent verification solutions from AAM for print circulation, events, pass-along receivership, newsletters, websites and more.


An audit of an ad campaign that runs on digital wallboards, waiting room TVs, or interactive tablets. The audit may include location list matching, playlog analysis and in-person observations.

Let AAM help you find a solution that meets your needs


What to expect during your first audit.

While each audit is customized depending on the media type and distribution strategies, all AAM audits include these basic steps.



Each AAM audit begins with a conversation between your and your auditor to better understand the products undergoing audit, the circulation mix and any promotions used to generate readers.



You and your auditor gather the data and records needed to complete the audit. Most audits are conducted digitally to minimize disruption to your daily operations, and AAM works with you to schedule audit testing at a convenient time.



Auditors review the data and records, confer with you for any clarification and develop an opinion.



The results of the audit are released in a report detailing any significant adjustments in circulation.


Data Submission

AAM publisher clients regularly submit claims to supply updated circulation data to media buyers. This is the data that is verified during subsequent audits.



A key component of a successful audit is the relationship between you and your auditor. We encourage you to contact your audit manager at any point to receive guidance on promotions, changes to publishing plans or strategies.


Answers to some common audit questions.

AAM audits are the cornerstone of a trusting relationship between media buyers and sellers. The audit provides credibility to the publisher when selling advertising and gives buyers confidence that their ads are delivered as promised. AAM’s detailed circulation reports and database offer transparency into publishers' circulation strategies so buyers can better target their audiences. Additionally, AAM’s vast data network ensures your publication’s information is easily available to buyers as they develop their media plans.

AAM offers a suite of audit services tailored to meet your unique needs. For news media, we provide audits for inserts and flyers, coupon distribution, readership studies and affiliated publications. For business media, our services include pass-along receivership studies. We also offer audits of digital distribution channels including websites, social media, video and more. All audited data is available in unique, sharable Brand View profiles.

AAM auditors work closely with you to customize the audit based on your publication's circulation profile. Generally, auditors will request basic documents such as subscriber files, billing registers and postal records.

All AAM clients receive unlimited access to the Media Intelligence Center, an industry-leading database that houses circulation data for all AAM publisher clients and includes powerful analysis tools and downloadable reports. The Media Intelligence Center provides access to your own data and offers opportunities for you to conduct market analysis.

AAM has a unique place in the media ecosystem, bridging publishers, buyers and industry associations. Our audit standards, reports, data and guidelines are all established by these media professionals who volunteer their time to ensure AAM offers audits and data at the highest level of assurance and are reflective of current marketplace demands.

The cost of an AAM audit varies depending on circulation size, circulation mix and recordkeeping practices. AAM is happy to provide a customized quote for your publication.

Yes. Publications typically use this type of audit to qualify for periodical class mailing permits. Your publication does not have to be an AAM member to undergo a postal only audit. At the end of the audit, we provide a copy for you to sign, and AAM sends the audit to the USPS on your behalf. For more on postal audits, please visit our support center page or contact Danielle O’Connell, VP, client development, at 212-271-0708.

Yes, AAM audits help publishers qualify for many government aid programs including the Canadian Periodical Fund. AAM can review the requirements of the program with you and provide a customized quote for audit services.

Contact us for a customized quote on your print audit

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