Point-of-Care Advertising Audits
Independent, third-party audits strengthen trust between advertisers and point-of-care media providers.
A FOUNDATION BUILT ON TRUST
Powering transparency in point-of-care.
As point-of-care advertising grows, so does the need for accountability. Independent, third-party audits strengthen trust between buyers and sellers. Our cost-effective, impartial assessments go behind the scenes to determine whether a print or digital system is delivering accurate, reliable and consistent data and provides the highest level of media assurance. As a member and approved auditor for the Point of Care Marketing Association (POCMA), we work with industry leaders to set standards and best practices for verifying print and digital point-of-care media.
POINT-OF-CARE MEDIA AUDITS
What is audited in point-of-care media?
AAM offers a variety of services to meet the unique needs of point-of-care media including campaign audits, network audits and platform certifications.
Analysis of a specific ad campaign to determine whether the data collected meets the deliverable outlined in the contract.
Analysis of a point-of-care media provider's network assets.
Analysis of policies, procedures and controls to ensure the media provider's ad delivery system provides accurate, reliable and consistent results. Once certified, continuous auditing provides ongoing assurance.
THE AUDIT PROCESS
How point-of-care media audits work.
While each audit is customized depending on the unique characteristics of the media provider’s system, all AAM audits include three basic steps.