Our credibility is paramount in our news coverage. We take great care as we report and produce news stories. Going through this process is an endorsement of our standards, but also helps us ensure our values are understood inside and outside of the newsroom.
Promoting trust in journalism.
Media outlets committed to producing ethical journalism can achieve certification from the Journalism Trust Initiative (JTI) with an independent audit from AAM. JTI is a program developed by Reporters Without Borders that allows publishers to demonstrate their commitment to transparency and editorial standards.
AAM received accreditation from the ANSI National Accreditation Board (ANAB) to become the first U.S.-based certifier for the JTI Standard in accordance with ISO/IEC 17065-2012 Conformity assessment — Requirements for bodies certifying products, processes, and services under the Journalism Trust Initiative’s certification program scheme.
Stand out as a JTI-certified publisher.
As a JTI-certified publisher, you can promote your certification via the JTI Mark and accompanying language about the certification on your promotional materials and website. The certification can be used as a competitve advantage, signaling your commitment to quality, transparency and adherence to the JTI Standard for journalism ethics.
How the Journalism Trust Initiative works.
This three-step process determines whether your media outlet has processes in place to produce transparent, ethical journalism.