Digital Publisher Audit
This comprehensive, continuous audit separates quality publishers from the rest and allows marketers to make better, more productive media investments while giving publishers a greater share of ad revenue.
Audits differentiate quality digital publishers.
Digital advertising fraud is a multibillion-dollar global problem that affects everyone. In today’s programmatic environment, quality publishers and fraudulent ones often look identical, which makes it challenging for media buyers to determine which sites are safe for their investment. Marketers waste money, and publishers lose revenue.
The AAM Digital Publisher Audit addresses this issue at the publisher level by analyzing website traffic and the publisher’s adherence to best business practices. The Association of National Advertisers actively supported the effort by encouraging collaboration between AAM and leading industry anti-fraud initiatives to create a complementary set of assurance solutions. The AAM audit helps create a more transparent system that resulting validation helps quality publishers stand out and improves outcomes for marketers.
DIGITAL PUBLISHER AUDIT PROCESS
How a Digital Publisher Audit works.
The audit is a holistic solution conducted at the publisher level and includes:
Stand out as an audited publisher.
Audited domains are activated throughout the digital media buying ecosystem in several ways.
Publishers that successfully complete the audit are included on the AAM Audited Domain List, which can be downloaded here and used to build inclusion lists and prioritize publishers in DSPs. The audit is also featured in AAM’s Media Intelligence Center — a platform accessed by thousands of media professionals each year — and the IAB Tech Lab Compliance Registry, a free online resource that lists companies that have successfully completed select industry compliance programs.