Populus Health Technologies’ Virtual Care Digital Advertising Platform Earns Recertification from the Point of Care Marketing Association

The platform achieved recertification after an independent review of its digital and mobile advertising systems

SCHAUMBURG, Ill. and NEW YORK (August 14, 2024) – Populus Health Technologies, a leader in virtual care marketing, has achieved recertification of its Virtual Care Digital Advertising Platform (Virtual Waiting Room) from the Point of Care Marketing Association (POCMA) following an independent review by the Alliance for Audited Media (AAM).

“Populus is proud to achieve recertification from POCMA for our virtual care platform,” said Ray Rotolo, co-founder and chief product officer of Populus Health Technologies. “The certification showcases our commitment to providing the highest quality ad environment to help advertisers reach consumers and healthcare practitioners with the right message at the right moment.”

“Certifications are the gold standard for credibility in the industry and demonstrate proven compliance with top-tier best practices and rigorous verification processes,” said Nicole Divinagracia, POCMA president. “This achievement signifies Populus’ commitment to quality and excellence.”

AAM’s independent review verified that Populus’ platform adheres to POCMA’s Verification and Validation Guidance, as well as industry standards for digital display, video and mobile web advertising measurement.

“We are proud to work with Populus to provide a rigorous review of their telehealth and virtual care advertising platform,” said Richard Murphy, AAM president. “The recertification marks another milestone in Populus’ ongoing commitment to providing trust and transparency for their clients.”

Populus’s platform was first certified in 2023 and must be re-evaluated yearly to maintain certification. AAM is the approved auditor for POCMA’s certification program.

About the Alliance for Audited Media

As the largest not-for-profit media assurance organization, the Alliance for Audited Media delivers impartial, credible data to help media buyers buy and sellers sell. AAM works alongside the media and advertising industry to establish standards that can be verified independently, ensuring the legitimacy of the businesses that drive media's progress. AAM also provides verification for compliance programs including brand safety, privacy, sustainability and tech assurance. Learn more at auditedmedia.com.

About the Point of Care Marketing Association

The Point of Care Marketing Association exists to advocate for the effective use of the point of care channel to advance patient healthcare outcomes. Members of the nonprofit point of care industry association work closely with brand, agency and provider stakeholders to advocate for the channel and promote its positive impact to ensure its continued growth as a vital and innovative segment of healthcare marketing. Learn more at pocmarketing.org.

About Populus Health Technologies

Populus Health Technologies was formed in 2019 and is based in Princeton, New Jersey. Populus is positioned as the first media and virtual patient acquisition platform leveraging the telehealth and virtual care industry. Populus delivers sponsored marketing content directly into the digital healthcare user experience engaging both patient and HCP.

www.populushealthtech.com

Media Contacts:

Erin Boudreau
erin.boudreau@auditedmedia.com

Nicole Divinagracia
ndivinagracia@pocmarketing.org

Lee Daniels
ldaniels@populushealthtech.com