Meet the Leaders of AAM

Tom Drouillard oversees the entire AAM organization including digital and print auditing services, strategy, marketing, finance, human resources and business innovation in the U.S. and Canada. Under his leadership, AAM has grown its digital services, introduced new media-reporting tools and implemented a strategic focus on product development and client solutions that is founded on innovation.

Tom joined AAM in 2014 with more than 25 years of media and marketing experience. He was previously president and CEO of Scarborough Research (now Nielsen Local) and president of the Americas at Nielsen Online. He has held executive positions with Claritas, PERQ/HCI, Interactive Market Systems and SRDS. He holds a master’s in finance and bachelor’s in marketing from the University of Notre Dame.

Brian Condon focuses on providing AAM clients and partners with solutions to help them transact with trust and confidence. His responsibilities include marketing, business and industry development, and oversight of the organization’s sales team. Brian joined AAM with more than 20 years of experience in information services and most recently served as executive vice president of commercial development at Scarborough Research.

Scott Hanson has served as AAM’s executive vice president of audit services since 2011 and has oversight of all auditing activities and services. He joined AAM in 1985 as a field auditor and has held various positions during his career with the organization.

Mark Wachowicz leads AAM’s technology development and business process improvements. This includes oversight of AAM’s IT department, as well as gathering customer and product insights AAM needs to make effective business decisions. He started his tenure as a field auditor and has been with the organization for more than 30 years.

Steve Guenther has more than 35 years of experience in compliance, operational and information systems auditing in traditional and digital media. He has helped develop many of today’s key digital standards and practices through organizations such as the IAB, MRC, TAG and PoC3. As head of digital auditing, Steve oversees AAM’s Digital Publisher Audits, and certifications of ad tech platforms and point-of-care media. He is a Certified Information Systems Auditor (CISA).

Ken Shultz has been providing verified metrics for more than 34 years for news, magazine, B2B and point-of-care media. As head of print auditing, he oversees the planning and execution of all print audit programs, ensuring that verified data reaches the market in a timely and cost-effective manner. He also works with industry leaders to set print verification standards and serves on the Point of Care Communication Council (PoC3) Board of Directors and Verification and Validation Committee.

Teresa Perry leads AAM’s client solutions and sales operations team to develop strategies to support client needs and maintain client relationships through sales support, education and training. She joined AAM in 1989 as a field auditor and has held various leadership roles including senior vice president of audit and report processing services. Teresa is the staff liaison to the AAM Periodical Committee of the Board of Directors.

George Bartman works closely with AAM’s magazine, advertising and point-of-care marketing clients to provide solutions that connect buyers and sellers in the marketplace. George values client relationships built on trust and has held leadership roles at several leading industry organizations including Waiting Room Subscription Services (WRSS), United Wire & MBC and Circulation Management Magazine.

Kevin Rehberg joined AAM in 1999 and has held several roles in auditing, readership verification, product and client development. He helps news media organizations leverage their audited data to better reach advertisers. Kevin advocates for media transparency and feels any part he can play in helping local media companies reach media buyers is highly rewarding.

Angie Sanna works with traditional and digital media clients from Canada’s publishing, advertising and ad tech industries to help them find accountable and trusted solutions that meet their business needs. With more than 20 years of media experience, Angie has a deep understanding of today’s cross-platform landscape and the Canadian market and works with leading associations to support the needs of AAM clients and the industry.

Jenni Anderson works one-on-one with clients to provide support and training for AAM’s Media Intelligence Center, helps onboard new clients, manages data licensing agreements and custom jobs, and designs and hosts a variety of training webinars. Jenni joined AAM in 2013 with more than 13 years of marketing experience.

Sandi Licking provides training and support to help AAM clients maximize the benefits of AAM’s solutions and enhance relationships with their media partners. With more than 20 years of experience serving the needs of the media industry and AAM clients, Sandi understands the ins and outs of media, circulation and AAM’s products, services, rules and reporting formats.

Jay Chandrasekharan joined AAM in 1994 as a news media field auditor. As a senior auditor, he played a key role in developing a centralized process to conduct audits using digital data. Jay leads a team of auditors with the goal of making the audit process as efficient and effective as possible for clients. Jay values the many client relationships he has built, some of them spanning decades.

Chad Jaennette has held various roles in his nearly 20 years at AAM including periodical auditor, publisher relations manager and audit manager. He manages a team out of the CDS Group in Des Moines, Iowa, where he assists magazine clients with all aspects of the audit process. Chad enjoys being part of the ever-changing media landscape and working with clients across the industry.

Jeannine Mayer joined AAM in 2003 as an audit manager for news media clients. In her role, she oversees audience/readership programs and manages an audit team with the goal of providing clients with timely and efficient audits. Prior to joining AAM, Jeannine spent 10 years managing operational/compliance audits.

Matt Walsh has spent more than 20 years at AAM performing print audits for news and magazine media. As senior audit manager, he works closely with clients to provide unique audit solutions through a variety of print media channels, including point of care.

Sarah Walsh joined AAM in 2000 and currently manages audits in every division in the U.S. and Canada—magazine, B2B, news and point-of-care media. She works directly with clients to answer questions regarding rule interpretations, policies and audits. Sarah values getting to know clients to help them maximize their partnership with AAM and communicate their needs to the industry.