Bots. Spiders. Pixel stuffing. Ghost sites. Classified under the umbrella of “invalid traffic” these are just some of the ways that fraudsters swindle premium advertisers out of billions of dollars each year.
Help clean up today’s digital ecosystem with an independent certification from AAM. In turn, you’ll achieve market recognition and trust from your media partners. AAM verifies technology platform’s systems and processes to the Media Ratings Council’s general and sophisticated Invalid Traffic (IVT) Detection and Filtration Guidelines in addition to other guidelines from the Interactive Advertising Bureau.
AAM also helps technology providers gain additional visibility through the Trustworthy Accountability Group’s (TAG) “Certified Against Fraud” program, an initiative that is widely recognized across the industry.