Newspaper Analyzer

Use AAM-verified data to support your media analysis.

Tap into circulation data and ZIP code-level detail for nearly 2,000 local and national newspapers across North America with the Newspaper Analyzer, a powerful analysis tool that is available at no additional cost to all AAM clients. The Analyzer searches the depths of the Media Intelligence Center to pinpoint just the newspaper metrics you need for your media analysis.

 analyze newspaper media data

Easy-to-Use Reports

With the Analyzer, you can choose from 10 easy-to-use reports to gain access to metrics that have been audited by AAM and CAC including publishers’:

  • Total circulation
  • Print metrics
  • Circulation of digital editions
  • Distribution by market
  • Distribution by counties
  • Distribution by state totals
  • Distribution by ZIP code
  • Designated Market Area (DMA)
  • Core-Based Statistical Area (CBSA)
  • Basic prices  

Each report has features within the Media Intelligence Center framework that you can use to customize and easily target the data you need to:

  • Research publications and verify claims
  • Monitor competition
  • Build media plans, presentations and proposals
  • Conduct market analysis
  • Define market penetration

Once you’re satisfied with your report, download it into your preferred format such as Microsoft Excel spreadsheets, Adobe PDFs or CSV, PowerPoint or Word files. View a sample report.

Ready to start your analysis?

We offer one-on-one training sessions.