Tap into circulation data and ZIP code-level detail for nearly 2,000 local and national newspapers across North America with the Newspaper Analyzer, a powerful analysis tool that is available at no additional cost to all AAM clients. The Analyzer searches the depths of the Media Intelligence Center to pinpoint just the newspaper metrics you need for your media analysis.
With the Analyzer, you can choose from 10 easy-to-use reports to gain access to metrics that have been audited by AAM including publishers’:
Each report has features within the Media Intelligence Center framework that you can use to customize and easily target the data you need to:
- Research publications and verify claims
- Monitor competition
- Build media plans, presentations and proposals
- Conduct market analysis
- Define market penetration
Once you’re satisfied with your report, download it into your preferred format such as Microsoft Excel spreadsheets, Adobe PDFs or CSV, PowerPoint or Word files. View a sample report.