Blog

Helping you navigate today’s media landscape through trust, transparency and verification.

August 5, 2016
With billions of dollars and brand reputations at stake, everyone in the media ecosystem needs to take responsibility and contribute to digital ad fraud solutions. Here are a few pointers for an industrywide approach to tackling digital ad fraud.
August 1, 2016
Nicolas Sennegon, global managing director and chief revenue officer for The Economist, discusses why transparency is part of The Economist’s DNA and why the current viewable impression standard is not transparent.
July 18, 2016
John Loughlin, CEO of Next Issue Media, oversees the strategy and operations for the world’s largest all-access magazine streaming service, Texture. Here he shares the importance of robust, premium publishing brands in a digital environment that’s littered with free and diluted content.
July 18, 2016
Catch up on the latest news related to online publishing, ad fraud, industry transparency initiatives and premium content.
July 11, 2016
In our new LinkedIn SlideShare we provide 10 steps for more trusted and transparent media. Put these steps into action to begin tackling the industry’s concerns with programmatic buying, ad fraud, viewability and ad blocking today.
June 27, 2016
Programmatic advertising technology has revolutionized how ads are bought and sold. But, while this technology may be more efficient, it has spawned other concerns that foster an environment of mistrust. Here are three ways to help you build transparency into your programmatic transactions.

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