Blog

Helping you navigate today’s media landscape through trust, transparency and verification.

August 18, 2016
Preethy Vaidyanathan, SVP of product management for Medialets, talks with AAM about why mobile transparency is the next big thing in media.
August 18, 2016
Last year we opened access to the Media Intelligence Center and its entire suite of analysis tools and reports to all AAM clients. Check out this infographic to see the results of AAM All Access.
August 18, 2016
Detection is the first step in the IAB’s new DEAL method, which is designed to help publishers build strategies that effectively address ad blocking.
August 5, 2016
With billions of dollars and brand reputations at stake, everyone in the media ecosystem needs to take responsibility and contribute to digital ad fraud solutions. Here are a few pointers for an industrywide approach to tackling digital ad fraud.
August 1, 2016
Nicolas Sennegon, global managing director and chief revenue officer for The Economist, discusses why transparency is part of The Economist’s DNA and why the current viewable impression standard is not transparent.
July 18, 2016
Catch up on the latest news related to online publishing, ad fraud, industry transparency initiatives and premium content.

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