The cost of corruption to the digital ad industry is estimated to be around $8.2 billion per year. Our latest SlideShare shows how the industry is working together to solve some of the issues associated with fraud.
Here are some of the most relevant quotes from our Guide to Media Transparency series to give you a peek at the colorful commentary and insight offered by our interviewees about programmatic ad buying.
While the industry has made strides in defining a viewable ad impression, the question of whether it is a viable form of currency is still up for debate. Here is a look at the state of viewability by the numbers.