Blog

Helping you navigate today’s media landscape through trust, transparency and verification.

October 18, 2016
What does the AAM chairwoman do? How much can a 102-year-old organization change in two years? What’s ahead for AAM clients and the media industry? Chris Meringolo weighs in a new Q&A.
October 17, 2016
Here are some of the most relevant quotes from our Guide to Media Transparency series to give you a peek at the colorful commentary and insight offered by our interviewees about programmatic ad buying.
September 30, 2016
While the industry has made strides in defining a viewable ad impression, the question of whether it is a viable form of currency is still up for debate. Here is a look at the state of viewability by the numbers.
September 30, 2016
We sat down with Gannett’s Jerry Hill, the newest member of AAM’s board of directors, to get his take on where newspapers will be in 30 years and how AAM can help them get there successfully.
September 26, 2016
Here is a look at what’s coming up in October: newspaper filing deadlines and webinars, Media Intelligence Center training sessions, AAM Annual Business Meeting and AAM director elections.
September 6, 2016
In our latest SlideShare presentation, we highlight some of the key issues in programmatic media transactions and explain how media buyers and sellers can improve transparency in the RTB ecosystem.

Pages