Blog

Helping you navigate today’s media landscape through trust, transparency and verification.

February 22, 2016
Cynthia Young, head of audience for the Globe and Mail, explains how an organizational commitment to maintain premium quality standards led to investments in measurement.
February 15, 2016
Brandworks International’s Ted Boyd shares his experience with ad blocking, programmatic buying—the pitfalls and benefits—and his views on accountability in the age of automation.
February 8, 2016
Recently AAM hosted a town hall about ad fraud, invalid traffic and media transparency at the IAB Annual Leadership Meeting. After the session, the IAB interviewed AAM’s Steve Guenther and Ted Boyd, CEO of Sandbox. Watch the video.
February 5, 2016
Use these steps to build media transparency into your media transactions and foster trust with your media partners.
February 4, 2016
Part 1 of AAM's Guide to Media Transparency sets the stage with overviews of the four main industry issues: programmatic advertising, ad fraud, ad viewability and ad blocking.
January 25, 2016
New All Access program attracts new users with buyers accounting for one third of all Media Intelligence Center activity.

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