Blog

Helping you navigate today’s media landscape through trust, transparency and verification.

August 10, 2015
Watch as CEO Tom Drouillard shares how AAM is working with organizations across the industry to address key challenges in programmatic media buying like viewability, ad fraud and nonhuman traffic.
June 26, 2015
With color commentary from Richy Glassberg, CEO of Medialets, a mobile ad serving platform that recently achieved MRC accreditation for mobile video and display ad impressions, click measurement and mobile video, here’s our introduction to the who, what, when, where and why of third-party media audits.
June 18, 2015
This is the inside story of how Medialets achieved its MRC accreditation. And saved substantial time and money. And improved its products. And grew its customer base. And achieved industrywide credibility and trust.
May 8, 2015
Ted Boyd, CEO of Brandworks International Inc. and chairman of AAM's Canadian Digital Advisory Committee, talks about the need to determine a governance structure for the digital media industry and why, despite its challenges with ad fraud, he thinks the industry is just spectacular.
April 24, 2015
AAM Vice President of Digital Auditing Services Steve Guenther discusses how the industry can prevent fraud and the importance of knowing the companies you do business with.
April 24, 2015
Vesna Moore, director of circulation and CASL compliance officer at Annex-Newcom LP, shares some of the challenges and benefits of running a print and digital media company and explains how data credibility is the key to success, regardless of the media platform.

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