Blog

Helping you navigate today’s media landscape through trust, transparency and verification.

June 26, 2015
With color commentary from Richy Glassberg, CEO of Medialets, a mobile ad serving platform that recently achieved MRC accreditation for mobile video and display ad impressions, click measurement and mobile video, here’s our introduction to the who, what, when, where and why of third-party media audits.
June 18, 2015
This is the inside story of how Medialets achieved its MRC accreditation. And saved substantial time and money. And improved its products. And grew its customer base. And achieved industrywide credibility and trust.
May 8, 2015
Ted Boyd, CEO of Brandworks International Inc. and chairman of AAM's Canadian Digital Advisory Committee, talks about the need to determine a governance structure for the digital media industry and why, despite its challenges with ad fraud, he thinks the industry is just spectacular.
April 24, 2015
AAM Vice President of Digital Auditing Services Steve Guenther discusses how the industry can prevent fraud and the importance of knowing the companies you do business with.
April 24, 2015
Vesna Moore, director of circulation and CASL compliance officer at Annex-Newcom LP, shares some of the challenges and benefits of running a print and digital media company and explains how data credibility is the key to success, regardless of the media platform.
April 2, 2015
AAM staff works directly with members to assess specific needs and design personalized solutions. For NSA Media, that solution is a customized data file with ZIP code level circulation information for any AAM newspaper that released an audit in the previous month.

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