Blog

Helping you navigate today’s media landscape through trust, transparency and verification.

October 19, 2015
Programmatic buying has created efficiencies as well as an avenue for digital advertising fraud. Here are four steps to making programmatic media buying more transparent and key questions you should ask each step of the way.
October 5, 2015
AAM hosted a panel during Advertising Week that featured some of the brightest minds in media buying. Here’s a recap of how they think trust and transparency can be built into programmatic transactions.
October 1, 2015
In a recent interview hosted by LinkedIn during Advertising Week in New York, AAM’s Steve Guenther encourages advertisers to get involved in TAG’s working groups and push the need for accountability in the digital ecosystem.
August 31, 2015
Users of the SRDS database can now conveniently access AAM and CAC newspapers’ Consolidated Media Reports and quarterly data reports in addition to audit reports.
August 20, 2015
Here’s how AAM helped La Presse+ speak confidently with advertisers about the ad impressions served with its certification program that focused on the advertising measurement processes designed, developed and integrated into the La Presse+ app.
August 19, 2015
Peter Vaz, vice president and director at MacLaren McCann, explains why we need an industry solution to solve the digital advertising fraud problem and educate stakeholders on fraud concerns. He also shares why he’s ready for the year of mobile to be now.

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