Blog

Helping you navigate today’s media landscape through trust, transparency and verification.

June 20, 2016
Here is a roundup of the latest news stories in traditional and digital media. Read about the latest industry research and mergers as well as topics such as ad blocking, viewability and ad fraud.
June 13, 2016
Part 4 of AAM's Guide to Media Transparency delves into some of the key issues that contribute to the challenges of ad viewability and the steps stakeholders can take to bring clarity to transacting on viewable ad impressions.
May 31, 2016
McClatchy’s Dan Schaub shares his thoughts on newspaper cross-media reporting and why he believes open communication is the right path to media trust and transparency.
May 17, 2016
The publishing industry has exploded into an environment of multimedia brands that all vie for consumer attention. And each day publishers try to find new ways to stand out. Here are four ways to leave a memorable impression with key decision makers.
May 16, 2016
Bonnier Corporation has been a dedicated supporter of cross-media reporting since AAM first offered the Consolidated Media Report. Read how it trains sales staff to talk about multi-platform opportunities and the role AAM-verified data plays in that conversation.
May 6, 2016
Chief Digital Revenue Officer for Bonnier Corp. Sean Holzman explains why transparency is equally important for advertisers and readers and why digital marketers, agencies, technology providers and publishers need to meet in the middle to solve some of the industry’s top challenges.

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