Recently AAM hosted a town hall about ad fraud, invalid traffic and media transparency at the IAB Annual Leadership Meeting. After the session, the IAB interviewed AAM’s Steve Guenther and Ted Boyd, CEO of Sandbox. Watch the video.
From IVT to TAG IDs, here’s an overview of the latest from the Media Rating Council and Trustworthy Accountability Group, including AAM and TAG’s recent partnership in the fight against Internet piracy.
Programmatic buying has created efficiencies as well as an avenue for digital advertising fraud. Here are four steps to making programmatic media buying more transparent and key questions you should ask each step of the way.