Blog

Helping you navigate today’s media landscape through trust, transparency and verification.

February 8, 2016
Recently AAM hosted a town hall about ad fraud, invalid traffic and media transparency at the IAB Annual Leadership Meeting. After the session, the IAB interviewed AAM’s Steve Guenther and Ted Boyd, CEO of Sandbox. Watch the video.
February 5, 2016
Use these steps to build media transparency into your media transactions and foster trust with your media partners.
February 4, 2016
Part 1 of AAM's Guide to Media Transparency sets the stage with overviews of the four main industry issues: programmatic advertising, ad fraud, ad viewability and ad blocking.
January 25, 2016
New All Access program attracts new users with buyers accounting for one third of all Media Intelligence Center activity.
November 9, 2015
From IVT to TAG IDs, here’s an overview of the latest from the Media Rating Council and Trustworthy Accountability Group, including AAM and TAG’s recent partnership in the fight against Internet piracy.
October 19, 2015
Programmatic buying has created efficiencies as well as an avenue for digital advertising fraud. Here are four steps to making programmatic media buying more transparent and key questions you should ask each step of the way.

Pages