From IVT to TAG IDs, here’s an overview of the latest from the Media Rating Council and Trustworthy Accountability Group, including AAM and TAG’s recent partnership in the fight against Internet piracy.
Programmatic buying has created efficiencies as well as an avenue for digital advertising fraud. Here are four steps to making programmatic media buying more transparent and key questions you should ask each step of the way.
AAM hosted a panel during Advertising Week that featured some of the brightest minds in media buying. Here’s a recap of how they think trust and transparency can be built into programmatic transactions.