Blog

Helping you navigate today’s media landscape through trust, transparency and verification.

April 18, 2016
L’Oreal’s Koi Truong talks with AAM about his concerns with ad blocking and viewability and why he thinks advertisers need to act on the reality of media transparency.
April 5, 2016
Part 3 of AAM’s Guide to Media Transparency looks closer at the industry’s game plan for fighting back against digital ad fraud, how the various initiatives fit together and what you should know about them.
April 4, 2016
Sovrn Holdings, Inc. has been validated by the Trustworthy Accountability Group (TAG) as a Digital Advertising Assurance Provider (DAAP) after completing a comprehensive independent audit from AAM.
March 28, 2016
The IAB published a primer that shares how top brands have increased ad viewability on their sites and explains how other publishers can apply these best practices to their businesses.
March 21, 2016
AAM’s vice president of digital services talks about the IAB, MRC and TAG standards and guidelines that govern the industry’s main digital issues.
March 14, 2016
Searching by SRDS classification is a popular way for buyers to discover media brands.

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