Blog

Helping you navigate today’s media landscape through trust, transparency and verification.

August 31, 2015
Users of the SRDS database can now conveniently access AAM and CAC newspapers’ Consolidated Media Reports and quarterly data reports in addition to audit reports.
August 20, 2015
Here’s how AAM helped La Presse+ speak confidently with advertisers about the ad impressions served with its certification program that focused on the advertising measurement processes designed, developed and integrated into the La Presse+ app.
August 19, 2015
Peter Vaz, vice president and director at MacLaren McCann, explains why we need an industry solution to solve the digital advertising fraud problem and educate stakeholders on fraud concerns. He also shares why he’s ready for the year of mobile to be now.
August 10, 2015
Watch as CEO Tom Drouillard shares how AAM is working with organizations across the industry to address key challenges in programmatic media buying like viewability, ad fraud and nonhuman traffic.
June 26, 2015
With color commentary from Richy Glassberg, CEO of Medialets, a mobile ad serving platform that recently achieved MRC accreditation for mobile video and display ad impressions, click measurement and mobile video, here’s our introduction to the who, what, when, where and why of third-party media audits.
June 18, 2015
This is the inside story of how Medialets achieved its MRC accreditation. And saved substantial time and money. And improved its products. And grew its customer base. And achieved industrywide credibility and trust.

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