Learn How Ad Fraud Occurs on Both Fake Sites and Legitimate Sites [SlideShare]

Watch how fraudsters invade the digital ad lifecycle and prevent it from being seen by human audiences.
Elise Baer, Interactive Communications Manager
December 18, 2017

In a perfect world, every digital ad is seen by a human. But it’s not a perfect world. Weaknesses in the current digital advertising environment allow fraud to occur, costing the industry anywhere from $6 billion to $16 billion annually.

Fraudsters are using every opportunity to siphon money away from good publishers. Review our SlideShare to see how they create bogus websites and use legitimate sites to steal money.

 

Ready to learn more about winning the war on digital ad fraud? Follow us on SlideShare and LinkedIn as we unveil 3 Truths That Help Confront the Digital Ad Fraud Crisis.