AAM Expands Relationship With Kantar Media SRDS To Include Cross-Media Metrics

Users of the SRDS database can now conveniently access AAM and CAC newspapers’ Consolidated Media Reports and quarterly data reports in addition to audit reports.
Molly Clark, Product Leadership Manager
August 31, 2015

Each year, AAM data is distributed to more than 5 million contacts throughout the media ecosystem. One of the significant ways AAM data reaches media buyers and sellers is through our network of data partners including Kantar Media SRDS. For years, we have worked with SRDS to ensure AAM and, more recently, CAC’s circulation statements are available alongside data for more than 150,000 media properties throughout the marketplace.

Our expanded relationship now gives SRDS users who are also AAM and CAC clients convenient access to newspapers’ Consolidated Media Reports and quarterly data reports. On average, SRDS users engage with AAM and CAC reports 1,000 times each month. With the additional information, SRDS users can make more informed decisions when purchasing newspaper media.

Accessing the new newspaper reports in SRDS’ user-friendly interface is easy. Simply log into the SRDS database and conduct a search by media type, title, DMA, etc. Narrow the search to a specific title and click on the AAM or CAC logo to access the latest quarterly data report.

analyze data in Kantar Media SRDS database

For more AAM or CAC-audited information, click on the circulation data for a quick look at all the AAM or CAC reports available for that newspaper.

access AAM data via Kantar Media SRDS database

Users can also select the newspaper name or logo to view the data card. Within the data card, there is a circulation tab that presents the same list of top-line circulation data and clickable links to the latest quarterly data report, consolidated media report and audit report.

Kantar Media SRDS database

Kantar Media SRDS database

To learn more about accessing AAM and CAC reports through the Kantar Media SRDS database or about the many ways AAM channels data into the media marketplace, contact us.