Blog

Helping you navigate today’s media landscape through trust, transparency and verification.

May 2, 2017
As more consumers install ad blocking software, we examine how it works, why it’s increasing in popularity and what publishers can do to minimize its impact on their revenues.
January 4, 2017
In part 5 of AAM's Guide to Media Transparency, we explore the rising concern of ad blocking in digital media.
August 18, 2016
Detection is the first step in the IAB’s new DEAL method, which is designed to help publishers build strategies that effectively address ad blocking.
August 1, 2016
Nicolas Sennegon, global managing director and chief revenue officer for The Economist, discusses why transparency is part of The Economist’s DNA and why the current viewable impression standard is not transparent.
July 11, 2016
In our new LinkedIn SlideShare we provide 10 steps for more trusted and transparent media. Put these steps into action to begin tackling the industry’s concerns with programmatic buying, ad fraud, viewability and ad blocking today.

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