Nicolas Sennegon, global managing director and chief revenue officer for The Economist, discusses why transparency is part of The Economist’s DNA and why the current viewable impression standard is not transparent.
In our new LinkedIn SlideShare we provide 10 steps for more trusted and transparent media. Put these steps into action to begin tackling the industry’s concerns with programmatic buying, ad fraud, viewability and ad blocking today.
Improving transparency in the digital supply chain goes a long way in solving some of the more challenging issues facing digital media today. Check out our new infographic for 10 ways you can improve digital media transparency.