Blog

Helping you navigate today’s media landscape through trust, transparency and verification.

January 4, 2017
In part 5 of AAM's Guide to Media Transparency, we explore the rising concern of ad blocking in digital media.
August 18, 2016
Detection is the first step in the IAB’s new DEAL method, which is designed to help publishers build strategies that effectively address ad blocking.
August 1, 2016
Nicolas Sennegon, global managing director and chief revenue officer for The Economist, discusses why transparency is part of The Economist’s DNA and why the current viewable impression standard is not transparent.
July 11, 2016
In our new LinkedIn SlideShare we provide 10 steps for more trusted and transparent media. Put these steps into action to begin tackling the industry’s concerns with programmatic buying, ad fraud, viewability and ad blocking today.
June 20, 2016
Here is a roundup of the latest news stories in traditional and digital media. Read about the latest industry research and mergers as well as topics such as ad blocking, viewability and ad fraud.
May 5, 2016
Improving transparency in the digital supply chain goes a long way in solving some of the more challenging issues facing digital media today. Check out our new infographic for 10 ways you can improve digital media transparency.

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