Blog

Helping you navigate today’s media landscape through trust, transparency and verification.

March 2, 2017
Paying for viewable ad impressions means different things to different sides of the industry. Our new SlideShare shares how some industry leaders think buyers and sellers can work together to bring clarity to the topic of viewability.
February 1, 2017
How do they really feel about the standards and is the industry ready to transact on viewability?
September 30, 2016
While the industry has made strides in defining a viewable ad impression, the question of whether it is a viable form of currency is still up for debate. Here is a look at the state of viewability by the numbers.
September 6, 2016
In our latest SlideShare presentation, we highlight some of the key issues in programmatic media transactions and explain how media buyers and sellers can improve transparency in the RTB ecosystem.
August 18, 2016
Preethy Vaidyanathan, SVP of product management for Medialets, talks with AAM about why mobile transparency is the next big thing in media.
August 1, 2016
Nicolas Sennegon, global managing director and chief revenue officer for The Economist, discusses why transparency is part of The Economist’s DNA and why the current viewable impression standard is not transparent.

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