Paying for viewable ad impressions means different things to different sides of the industry. Our new SlideShare shares how some industry leaders think buyers and sellers can work together to bring clarity to the topic of viewability.
While the industry has made strides in defining a viewable ad impression, the question of whether it is a viable form of currency is still up for debate. Here is a look at the state of viewability by the numbers.
Nicolas Sennegon, global managing director and chief revenue officer for The Economist, discusses why transparency is part of The Economist’s DNA and why the current viewable impression standard is not transparent.