Blog

Helping you navigate today’s media landscape through trust, transparency and verification.

January 4, 2017
In part 5 of AAM's Guide to Media Transparency, we explore the rising concern of ad blocking in digital media.
June 13, 2016
Part 4 of AAM's Guide to Media Transparency delves into some of the key issues that contribute to the challenges of ad viewability and the steps stakeholders can take to bring clarity to transacting on viewable ad impressions.
April 5, 2016
Part 3 of AAM’s Guide to Media Transparency looks closer at the industry’s game plan for fighting back against digital ad fraud, how the various initiatives fit together and what you should know about them.
March 7, 2016
In part two of AAM's Guide to Media Transparency, we take a behind-the-scenes look at programmatic advertising and real-time bidding.
February 4, 2016
Part 1 of AAM's Guide to Media Transparency sets the stage with overviews of the four main industry issues: programmatic advertising, ad fraud, ad viewability and ad blocking.
October 19, 2015
Programmatic buying has created efficiencies as well as an avenue for digital advertising fraud. Here are four steps to making programmatic media buying more transparent and key questions you should ask each step of the way.

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