In part two of his interview, Boyd talks about the challenges facing buyers and sellers and how AAM’s tripartite, not-for-profit structure lends credibility to digital solutions.
As more consumers install ad blocking software, we examine how it works, why it’s increasing in popularity and what publishers can do to minimize its impact on their revenues.
Save-A-Lot’s Danielle Bateman Girondo, the newest addition to AAM’s board, shares how her company uses newspaper circulars and agency partners to put their brand in front of consumers.