Global Certified Media List launched by IFABC
Media buyers may access more than 14,756 audited media brands across 19 countries
SAO PAULO, Brazil (October 15th, 2019) –The International Federation of Audit Bureaux of Certification has launched the Certified Media List, the first global list of more than 14,756 audited media brands from 19 IFABC member countries across the globe. This downloadable information resource is designed for advertisers and advertising agencies to understand which media properties are audited globally to make more informed media buying choices.
“As the media and advertising landscape becomes increasingly global and issues around the lack of transparency grow, there has never been a more important time for advertisers to have access to a trusted source of information about media partners that are committed to third-party accountability,” explained IFABC President Pedro Silva, president of IFABC and CEO of the Instituto Verificador de Comunicação in Brazil. “IFABC members bring transparency, clarity and a high level of media assurance to the media properties they audit around the world.”
The IFABC’s Certified Media List is a straightforward, effective and easy to use file of audited media properties from across the globe. It highlights the audited media brands by format including print magazines and newspapers, websites and apps, events, radio and out-of-home media. The report also includes details about the intended audience (B2B or B2C) and whether the product is paid or free. Each listing includes links to the IFABC member that certifies the media brand. Additional information can then be sought from these organizations.
IFABC European Committee President, Jean-Paul Dietsch, Director ACPM/OJD noted: “In the era of the GDPR, GAFA and programmatic ad trading, it is critical for media providers to build and maintain trusted relationships by being transparent in their respective markets. Advertising has become a global market with local presence making it crucial that advertisers can connect to a single, central source of locally certified media. The certification bodies in each country are the local arbiters of media assurance.”
The IFABC endorsed this initiative at its 28th General Assembly held in San Francisco in November 2018. IFABC delegates recognized the unique role independent third-party audits and certified media bring in delivering transparency and clarity to areas of the media ecosystem to increase advertiser confidence.
“Recognizing that the issues of accountability and transparency reach across borders, the IFABC’s proactive collaboration in developing this list elevates the importance of global audited media and third-party assurance,” said Tom Drouillard, CEO of the Alliance for Audited Media and IFABC secretariat.
The data is now available for download through the IFABC website, enabling advertisers to build white lists of trusted media sources, source new media opportunities or confirm their own databases of media options. The list will be updated regularly to ensure advertisers have access to the latest listings of certified media.
About the IFABC
The International Federation of Audit Bureaux of Certification (IFABC) is a voluntary federation of industry-sponsored organizations throughout the world that are united by their work within the media industry. IFABC members have a common commitment to the accurate and transparent reporting of comparable data used for the evaluation of media channels. This commitment to accountability and transparency involves services of independent third-party audit and certification of the various data sets used within media ad trading. The work of the member bodies spans many channels including print, digital, events, OOH, TV, Influencer Marketing and continues to expand as the media industry evolves and changes. The Federation seeks to encourage and facilitate the ongoing exchange of experience and best practice between member organizations.
For more information, visit ifabc.org.