Alliance for Audited Media Releases New Magazine Audience Data
ARLINGTON HEIGHTS, Ill. (February 20, 2020) — The Alliance for Audited Media today released Magazine Media 360°, an industry report developed to measure magazine media across multiple platforms and formats. Today’s report includes data from the last quarter of 2019 with comparable 2018 data for the following categories: print and digital editions, web, mobile web, and video. This is the first time the report has been produced and released by AAM. It was previously known as the Magazine Media 360° Brand Audience Report and managed by MPA—The Association of Magazine Media.
“We’re proud to release Magazine Media 360° to give the industry a way to understand a magazine brand’s total consumer audience,” explained AAM’s Tom Drouillard, CEO, president and managing director. “It’s critical that magazine media have trusted data to help communicate their brand audience reach, and this report fills that need.”
The Magazine Media 360° report highlights data from 93 magazine brands and 21 publishing companies. It shows People (93,582), Allrecipes (79,422), and Good Housekeeping (60,533) with the largest brand audiences across platforms for December 2019 while O, The Oprah Magazine (58.5%), Inc. (50.8%), and Good Housekeeping (49.7%) show the largest gains in audience from December 2018.
“We are thrilled that AAM is managing the Magazine Media 360° report,” said Bonnie Kintzer, president and CEO of Trusted Media Brands. “Showcasing the depth of our readership across platforms is a critical part of our strategy and having all that data managed and housed by the leader in trusted media data is valuable for us and our clients.”
Brenda White, executive vice president, group director, Starcom, agreed, “The more data we have to help evaluate a magazine brand, the better. AAM hosting the data provides us with a one-stop shop to get a full dataset from an independent, trusted source.”
AAM’s Magazine Media 360° report is released quarterly in February, May, August and November. To be included in the report, brands must be tracked for print audience in GfK MRI’s Survey of the American Consumer® (print and digital editions), or the Ipsos Affluent Survey USA. Titles must also be measured for digital audiences by ComScore for web or mobile visitors. If available, video viewers are also included. Brands must have available data within the reporting period.
About the Alliance for Audited Media
The Alliance for Audited Media powers transparency and collaboration between North America’s leading media professionals. AAM is the industry’s recognized leader in cross-media verification with unparalleled expertise across all brand platforms including web, mobile, email and print. More than 4,000 publishers, advertisers, agencies and technology vendors depend on AAM’s data-driven insights, technology certification audits and information services to transact with trust. To learn how AAM brings trust and transparency to today’s media ecosystem, visit auditedmedia.com.