AAM Implements New Circulation Category for Unlimited-Access Magazine Programs

Monday, February 1, 2016

Board also reviews new AAM products that promote cross-media audiences and address online ad blocking

ARLINGTON HEIGHTS, Ill. (February 1, 2016) – The Alliance for Audited Media is implementing a new circulation category called “Multi-Title Digital Programs” to reflect the growth of unlimited-access digital magazine programs such as the Texture app from Next Issue Media. The new circulation category will be included in the June 2016 AAM reports covering the first six months of the year.

Over the last three years AAM has worked with MPA - The Association of Magazine Media, Magazines Canada and the more than 100 AAM magazine clients that participate in these programs to review how various unlimited-access models are offered to consumers to determine how best to verify and report their circulation. During this test period publishers have been able to qualify issues as newsstand sales if the consumer paid for the unlimited-access program and requested a particular magazine participating in the program.

With the new “Multi-Title” category, publishers will now report these issues as paid subscription sales, not newsstand sales. AAM statements and its online database will also include key usage metrics such as:

Average number of total requests by paid subscribers to receive a digital issue
Average number of times issues were opened
Unique and total opens

"Establishing AAM qualification criteria for these digital programs helps legitimize the innovative work of the consumer magazine media industry over the last several years,” said Sue Roberson, SVP and general manager of consumer marketing and revenue, Time Inc. “It’s a step forward as we continue to extend our brands to new digital channels and platforms.”

Board Reviews New AAM Products

The AAM board discussed a number of new products AAM is readying to launch.

  • AAM Brand View: AAM is finalizing development of a new online dashboard that empowers publishers to tell their unique cross-media brand story to thousands of advertisers and media buyers.
  • AAM Site Certifier: AAM is also preparing to launch “Site Certifier,” an innovative tool that was conceived as part of AAM’s and the Institute of Verified Communication’s Global Alliance for Digital Assurance. Site Certifier automatically verifies premium publishers’ key website metrics from Google Analytics and Adobe Analytics.
  • Ad Block Detection: AAM is also preparing to launch a new ad block detection capability to help publishers better understand the impact of this fast-growing trend on their digital media properties. The service reports ad blocking usage across browsers, locations and devices and is available as part of Site Certifier, as well as a standalone option.

AAM expects to roll out these products in the first quarter of 2016 and will share more about each in the coming weeks.


About the Alliance for Audited Media

The Alliance for Audited Media is a nonprofit industry body founded by the Association of National Advertisers to ensure media transparency and trust. AAM provides independent verification and information services for thousands of leading publishers, advertisers, ad agencies and ad tech platforms to facilitate the planning, buying, selling and delivery of traditional and digital media. The organization is also one of the industry’s most experienced providers of technology certification audits to standards established by the Media Rating Council, Trustworthy Accountability Group, Interactive Advertising Bureau and Mobile Marketing Association. Visit AAM’s website to learn more.