AAM Board Update on 2017 Strategic Initiatives

Monday, July 31, 2017

(lire en français)

At their recent meetings, the AAM North American board of directors and Canada Board Committee reviewed several initiatives aimed at bringing increased trust and confidence to print and digital media.

Momentum Grows for AAM Quality Certification

Earlier this year AAM announced the development of Quality Certification, an advertiser-backed digital publisher audit that provides marketers with upfront independent third-party assurance that their ads are delivered to highly human audiences and differentiates publishers who become Quality Certified.

More than 100 publisher websites have been part of the development of the Quality Certification program, and these are expected to be the first sites to achieve certification in fall 2017. With growing momentum behind the program, the board discussed new cost-efficient ways for all AAM publishers to achieve continuous assurance for both their print and digital audiences. More information about the program will be available over the next few months, but please visit AAM’s website to learn more about Quality Certification.

AAM Brand View Now Available to All Publisher Clients for Free

Over the past year, AAM has rolled out Brand View, a dynamic interface in the Media intelligence Center, to all publisher clients as part of their partnership with AAM. With more than 100 newspaper, b2b and magazine Brand View profiles published and counting, many media companies have enhanced their presence in the Media Intelligence Center. Publishers can use Brand View to market their media portfolio to the hundreds of media buyers who actively engage with their listing in the Media Intelligence Center and leverage it as an on-the-go profile in their sales pitch to local businesses.


In July, AAM opened Brand View to all U.S. and Canadian newspaper clients to align Q2 newspaper data filing. Since then, nearly 50 media properties have activated their Brand View profiles to start marketing their Q2 2017 print and digital data to advertisers. For both U.S. and Canadian newspapers, AAM Brand View is the next step in the evolution of quarterly reporting. In the U.S., it replaces AAM’s standard Consolidated Media Report. Over the last few years, news media companies in both countries have started reporting optional metrics such as websites, apps and print publications affiliated with their brands to show a complete view of their media portfolio. AAM Brand View gives publishers the framework they need to present this entire brand story in the Media Intelligence Center.


When Media Intelligence Center users click on a media listing, they will see the tabs that the publisher has activated in Brand View. For publishers who have not yet activated their free Overview, Print Distribution and Learn More tabs, advertisers will continue to see their PDF statements and reports. All publishers are encouraged to contact AAM to get started on their Brand View profile. AAM will continue to work on enhancements and share best practices from publishers and buyers who are successfully using the interface to discover, plan and sell cross-channel media.

Board Supports Canadian Anti-Spam Legislation (CASL) Compliance Programs

This summer the three-year grace period for Canadian Anti-Spam Legislation (CASL) ended, leaving companies at risk of up to millions of dollars in fines. CASL is one of the toughest electronic messaging laws in the world and applies to any company—inside or outside of Canada—that sends commercial electronic messages (i.e. emails and SMS text messages) to recipients in Canada.  The board supported AAM’s two new programs—AAM CASL Gap Analysis and AAM CASL Compliance—to help companies ensure they are CASL compliant. If you are a publisher or an advertiser who sends electronic messages to recipients in Canada, please contact an AAM representative to assess whether your company’s messaging practices are CASL compliant.

New Approach for Reporting Magazines’ Digital Library Copies

The AAM board recently supported a new approach for reporting the delivery and usage of the digital replicas that magazine publishers distribute to library patrons on AAM reports. Publishers who want to include these copies on their reports may now do so as “verified circulation—individual use” and classify them as “individual requested” when a library patron downloads and opens their current issue. Publishers who plan to report these digital library copies should contact their audit manager.


AAM Elects New Newspaper and Magazine Directors

The board welcomed the recently elected directors:

  • Craig Barnard, senior vice president distribution services at Postmedia, representing Canadian newspapers
  • Pat Fox, executive vice president at Active Interest Media, representing U.S. magazines
  • Gregg Fernandes, vice president of customer care and logistics at the Washington Post, representing U.S. newspapers

AAM will continue to update clients on these initiatives over the next few months, and the AAM board will review each of them at their next meeting.