Newspaper Audits

newspaperWhether your newspaper circulation is paid, nonpaid or verified, we have an audit service to meet your needs. Our members’ data is compiled in the Media Intelligence Center, our state-of-the-art database accessed tens of thousands of times by the industry’s leading advertisers and agencies as a fundamental part of their media planning activities.

To become an AAM member, newspapers are required to undergo an initial circulation audit. We provide audits designed for paid or nonpaid newspapers with any size and mix of circulation, including your digital and branded editions.


Newspaper Audits

We offer different services based on your type of newspaper:

Daily or Weekly Paid

For a paid circulation audit, subscriptions and single-copy sales must be individually paid for by the purchaser, not for resale, for at least one cent or more.

Daily or Weekly Paid (Circulation less than 25,000)

We offer a custom audit program designed for newspapers with paid circulation under 25,000. The Community Newspaper Audit (CNA) is a cost-efficient program that helps streamline your audit with minimal publisher preparation. See more about our CNA program.


If you are interested in obtaining a nonpaid newspaper quote, please contact us.


Additional Newspaper Services 

Audience & Consolidated Media Reporting

Our Consolidated Media Report and audience summary programs allow you to incorporate your website traffic, readership, digital editions, social media and more with your print circulation audits. Learn more about our cross-media audit services.

Coupon Distribution Verification

Our Coupon Distribution Verification Service helps guard against coupon fraud and misredemption by checking coupon security procedures against best practices. Learn more about CDVS.

Sunday Opt-In Newspapers

Opt-in newspaper products that deliver advertiser inserts such as Sunday Select are a growth segment for many of our newspaper members. Learn more about how this unique service will help your free opt-in newspaper products get on the radar of major newspaper buyers.

Weekly Group Audit Plan

If your newspaper sells advertising with other weekly newspapers you and your media partners qualify for a group audit plan. This every-other-year audit option is cost effective and helps advertisers evaluate all group members on one report, while circulation and ZIP codes are broken out for each newspaper.

Insert Verification

Insert Verification Service participants gain visibility and credibility as an FSI distribution source, and ensure maximum return on investment for your advertising partners. Learn more how IVS can benefit your brand.

CAC Audits

Certified Audit of Circulations, or CAC, and AAM joined forces to better serve newspapers and media buyers. As a subsidiary of AAM, CAC members have the opportunity to appear in the Media Intelligence Center and participate in some of our additional newspaper services. Learn how a CAC audit fits your publishing needs.


Getting started

Learn more about joining AAM as a newspaper client or contact our sales team with questions.