Traditional Audit Services
AAM circulation audits provide credibility for publishers and independent verification and trust for advertisers and agencies. The value of AAM’s role is evident in how this audited data is used on a daily basis:
- Nearly 250,000 newspaper and magazine publisher’s statements and audit reports were downloaded in the last year from AAM’s Media Intelligence Center. Nearly half of this activity came from advertisers and their agencies.
- Consolidated Media Reports—still a new service not yet broadly employed by most publishers—were downloaded close to 4,000 times.
- Beyond AAM’s own Media Intelligence Center, our audited data is embedded in several other leading industry data sources. For example, thousands of media planners access AAM data via SRDS, and AAM audits are the foundation for readership measurements from Scarborough Research and Gfk MRI.
AAM audits a broad range of media sources—print and digital publications, newspaper inserts, branded editions, special interest magazines and much more. To learn more, select a specific media channel: